Welcome to the Australian and New Zealand

Marketing Academy (ANZMAC)

Conference 2009

Hosted by: Department of Marketing, Monash University
Date: 30 November  - 2 December 2009
Venue: Crown Promenade, Melbourne, Australia
Conference Chairs: Professor Mike Ewing and Professor Felix Mavondo
Conference Program Chair: Dr Sandra Luxton
Conference Editors: Dr Dewi Tojib
ISBN for Program and Abstracts 1 86308 160 7
ISBN for Proceedings 1 86308 158 5


The ANZMAC 2009 conference theme ‘Sustainable Management and Marketing’ explores the critical issues facing our local, national and global community. This year's conference is unique in that it brings together the Australian and New Zealand Marketing and Management academic communities as represented by ANZMAC and ANZAM respectively. We look forward to the opportunity to facilitate a broader exchange across these 2 communities with Monash hosting consecutive conferences, and we particularly look forward to sharing a common day on Wednesday 2nd December.  

Our invited speakers are internationally recognised and highly regarded in their respective fields of sustainability and environmental strategy and it is hoped that ANZMAC 2009 will provide educators, marketing practitioners and leaders from corporate, not-for-profit, government and community sectors the opportunity to connect professionally and socially to make an invaluable contribution to achieve sustainable management and marketing.
We trust that delegates will take away some valuable insights and a deeper understanding of how to responsibly advance our discipline in the face of these challenging times.


Conference Secretariat
Promaco Conventions
PO Box 890, Canning Bridge WA 6153
Ph: (+61 08) 9332 2900 Fax: (+61 08) 9332 2911

Publisher: Australian & New Zealand Marketing Academy (ANZMAC)

ISBN 1 86308 158 5

ANZMAC Website : www.anzmac.org

Peer Reviewed Papers: The conference papers included on this website were double-blind, peer reviewed in accordance with DIISR requirements

©2009 ANZMAC