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ANZMAC Papers

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Papers listed by first authors last name.

Program

A | BACK TO THE TOP>

 

Explorative study of proactive and responsive export market orientation: an in-depth interview
Abd. Razak, Ili Salsabila; Abdul-Talib, Asmat-Nizam
14. Strategic Marketing

Cutting through the clutter? a field experiment measuring behavioural responses to an ambient form of advertising
Abdul-Razzaq, Serrin; Ozanne, Lucie; Fortin, David
06. Marketing Communications

An empirical investigation of frequency of internet banking usage by Australian consumers
Adapa, Sujana; Rindfleish, Jennifer; Cooksey Ray, Valenzuela, Fredy
03. Consumer Behaviour

Consumers' continued usage of internet banking: australian context
Adapa, Sujana; Rindfleish, Jennifer; Cooksey Ray, Valenzuela, Fredy
03. Services Marketing

The four R’s of place branding
Aitken, Robert; Campelo, Adriana
17. Tourism, Sports and Arts*

An investigation into the antecedents of customer satisfaction of online shopping
Alam, Syed; Yasin, Norjaya
03. Consumer Behavior

Measuring the love feeling to a brand with interpersonal love items
Albert, Noel; Valette-Florence, Pierre
03. Consumer Behaviour

Pursuing status through ethical consumption?
Allison, Gareth
16. Sustainable and Social Issues in Marketing*

Designing creative, effective ads: a proposed test of the remote conveyer model
Althuizen, Niek; Rossiter, John
06. Marketing Communications*

Commitment in regional strategic networks
Andresen, Edith; Lundberg, Helene; Roxenhall, Tommy
01. B2B Marketing

Students’ perceptions, experiences and beliefs about facebook in subjects at an Australian university
Andrews, Lynda; Drennan, Judy
07. Marketing Education*

Choosing “interesting” research methods and then facing the challenges of publication
Andrews, Lynda
11. Research Methods*

Age and ethics: an exploratory study into the intention to purchase organic food
Anich, Juliette; White, Christopher
04. Corporate Social Responsibilty and Ethics*

Exploring marketing to marketers – a content analysis of advertisements in marketing news over 15 years
Arambewela, Rodney; Polonsky, Michael
01. B2B Marketing

Internationalisation of the marketing curriculum: desired in theory but what about practice?
Archer, Catherine
07. Marketing Education*

The universal colour grid: colour research unbiased by verbal labels and prototypical hues
Areni, Charles; Sutton-Brady, Catherine
02. Brands and Brand Management

Business model innovation vs replication: financial performance implications of strategic emphases
Aspara, Jaakko; Tikkanen, Henrikki; Hietanen, Joel; Sihvonen, Antti
14. Strategic Marketing

Marketing subunits and business performance
Auh, Seigyoung; Merlo, Omar
14. Strategic Marketing

The problems of brand definition
Avis, Mark
02. Brands and Brand Management

Adoption of e-commerce by the SMEs in Bangladesh: the effects of innovation characteristics and perceived risk
Azam, Md. Shah; Quaddus, Mohammed
15. Supply Chain Management, Logistics and e-business

 

B | BACK TO THE TOP>

 

The effect of brand extensions on parent-brand relationship quality
Baazeem, Thamer; Neale, Larry; Bougoure, Ursula
02. Brands and Brand Management

The unique influences of university students’ satisfactory and dissatisfactory high risk drinking experiences on their readiness to change
Baird, Michael; Ouschan, Robyn; Phau, Ian
16. Sustainable and Social Issues in Marketing*

Using auto/ethnography to gain insight into teaching with problem-based learning: a student’s perspective
Baker, Thomas; Bucic, Tania
07. Marketing Education*

We play the same game, but do we share the same passion? A comparison of French And Australian emotional reactions during sport events
Bal, Charles; Quester, Pascale; Plewa, Carolin
17. Tourism, Sports and Arts*

When happiness rhymes with sponsorship effectiveness: an investigation into how emotional valence influences sponsor memorisation
Bal, Charles; Quester, Pascale; Plewa, Carolin
17. Tourism, Sports and Arts*

A business relationship model using cognitive and behavioural constructs
Balasubramanian, Ravi; Gendall, Philip
01. B2B Marketing

Segmenting consumers via perceptions of brand value in virtual worlds
Barnes, Stuart; Mattsson, Jan
15. Supply Chain Management, Logistics and e-business

Confirming the existence and size of behavioural segments in the adolescent sun protection project: results of a NSW schools survey
Barrie, Lance; Jones, Sandra; Lynch, Melissa; Coppa, Kay
09. Public Sector and Not-For-Profit Marketing*

Analyzing the effectiveness of refined premium printed ads
Bauer, Hans; Heinrich, Daniel; Hampel, Stefan; Hippner, Hajo
02. Brands and Brand Management

A “Hybrid” reflective and formative model of customer loyalty in retail banking
Baumann, Chris; Elliott, Greg; Hamin, Hamin
03. Services Marketing*

Gaining access to customers’ resources through relationship bonds
Baxter, Roger
01. B2B Marketing

Naming brands: implications for children’s brand awareness
Baxter, Stacey; Webster Cynthia
02. Brands and Brand Management

Group think or effective data collection? Conducting survey research with children
Baxter, Stacey
11. Research Methods*

The effect of program promotions on viewing 90210 – a pilot study
Beal, Virginia; Romaniuk, Jenni
06. Marketing Communications*

How do men and women process anti-alcohol ads stimulating negative emotions?
Becheur, Imene; Valette-Florence, Pierre; Guizani, Haythem
03. Consumer Behaviour

Integration of market research and customer analytics: a study of CRM manager perspectives
Bednall, David; Lichtenstein, Sharman; Adam, Stewart
01. B2B Marketing

Social networking, social harassment and social policy
Bednall, David; Hirst, Alan; Ashwin, Marie; İçöz, Orhan; Hultén, Bertil; Bednall, Timothy
16. Sustainable and Social Issues in Marketing*

An exploratory research on perceived value in professional business services
Bell, Ralitza
01. B2B Marketing

The black market in China lightens up
Bennett, Dag
05. International Marketing

Pro-environmental tourists and their views and understandings of ‘green’ tourism products
Bergin-Seers, Sue; Mair, Judith
16. Sustainable and Social Issues in Marketing*

Factors responsible for Indian IT entrepreneur's ability to deliver superior customer value
Bhat, Ravi; Gaur, Sanjaya
14. Strategic Marketing

Australia’s Brand Equity as a Tourism Destination for Latin American Consumers
Bianchi, Constanza; Pike, Steven
17. Tourism, Sports and Arts*

Towards an understanding of sources of meaning in sustainability
Binay, Itir; Brace-Govan, Jan
16. Sustainable and Social Issues in Marketing*

Corporate reputation and service firms: which elements impact consumer choice? The impact of corporate reputation on learners’ choice of university
Botha, Elsamari; Sanders, Ali; Viljoen, Obie
03. Services Marketing*

Sales technology relationship building role: cognitive insights from salespeople and customers
Boujena, Othman; Johnston, Wesley; Merunka, Dwight
10. Relationship Marketing

Build donor identity or donor commitment? A dilemma for not-for-profit organisations
Bove, Liliana; Bednall, Tim; Wei Jiang, Le
09. Public Sector and Not-For-Profit Marketing*

The role of relational antecedents and the effect of experience in the development of service loyalty
Bowden, Jana; Dagger, Tracey; Elliott, Greg
03. Services Marketing

An evaluation of advertising strategies for anti-hooning
Bowe, Jasha
16. Sustainable and Social Issues in Marketing*

The effect of paired comparisons and income on choice
Brennan, Mike; Watkins, Selwyn
03. Consumer Behaviour

The effect of an incentive on sample composition and item non-response in a mail survey
Brennan, Mike; Charbonneau, Jan
11. Research Methods*

Business and consumer communication via online social networks: a preliminary investigation
Browne, Rebecca; Clements, Elise; Harris, Rebecca; Baxter, Stacey
06. Marketing Communications

Retail brand architecture and consumer store loyalty
Brunsø, Karen; Grunert, Klaus
02. Brands and Brand Management

Approaching museum shop marketing from a strategic perspective
Buber, Renate; Knassmueller, Monika
09. Public Sector and Not-For-Profit Marketing*

Conceptualising computer game experience: narratives, play, and hypermedia
Buchanan-Oliver, Margo; Seo, Yuri
03. Consumer Behaviour

Relating to the brand: using narrative analysis to explore the internal brand within a large organisation
Buchanan-Oliver, Margo; Bennett, Sandy
02. Brands and Brand Management

Teams for performance
Bucic, Tania; Robinson, Linda
07. Marketing Education*

Brands, brand communications and national identity
Bulmer, Sandy; Buchanan-Oliver, Margo
02. Brands and Brand Management

Student diversity: identifying student sub-groups in an applied research subject.
Burford, Marion; Harris, Jennifer
07. Marketing Education*

The impact of buyer specific investments and buyer specific control investments on hierarchical governance in supplier-buyer relationship
Buvik, Arnt; Andersen, Otto
01. B2B Marketing

 

C | BACK TO THE TOP>

 

The impact of isomorphic pressures on the development of organisational service orientation in public services
Caemmerer, Barbara; Marck, Michael
09. Public Sector and Not-For-Profit Marketing*

A comparison of factual/low context versus emotional/high context message appeals: persuading Chinese smokers to ring the Chinese quitline
Camit, Michael; Noble, Gary; Algie, Jennifer
05. International Marketing

Place branding: representing sense of place
Campelo, Adriana; Aitken, Rob; Gnoth, Juergen; Thyne, Maree
02. Brands and Brand Management

Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing
Carlson, Jamie; O'Cass, Aron
02. Brands and Brand Management

Creating compelling e-service encounters: examining e-service attributes and flow
Carlson, Jamie; O'Cass, Aron
12. Retailing, Pricing and Personal Selling

Ethical intentions, unethical shopping baskets: understanding the intentions-behaviour gap of ethically-minded consumers
Carrington, Michal; Neville, Ben; Whitwell, Greg;
03. Consumer Behaviour

Keys to relational competence in internal marketing
Carter, Leanne; Gray, David; Murray, Peter
09. Public Sector and Not-For-Profit Marketing*

Functional verses emotional dimensions in green branding for IT companies: a study of corporate websites
Chan, Anthony
02. Brands and Brand Management

The influence of consumer innovativeness on really new product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix
03. Consumer Behavior

Incorporating the effects of country of ownership: a study of Australian brands
Cheah, Isaac; Phau Ian
03. Consumer Behaviour

The rise of smart consumers
Chen, Chien-Hung Tom; Drennan, Judy; Andrews, Lynda
03. Services Marketing*

Task factors and compromise effect in consumer choice
Chen, Junsong; Rao Hill, Sally
03. Consumer Behaviour

The efficacy of the predictions for customer retention in an interactive relationship
Chen, Shu-Ching; Mavondo, Felix
10. Relationship Marketing

Can emergency department patients be clustered by their attitudes and behaviours?
Cheung, Lily; Lawley, Meredith
03. Consumer Behaviour

How locus of control influences students’ e-satisfaction with self-service technology in Higher Education
Chitty, Bill; Ward, Steven; Noble, Terry; Tiangsoongnern, Leela
07. Marketing Education*

Supporting the brand community: buying gay
Choong, Kelly
03. Consumer Behaviour

Corporate blogs in New Zealand: motivations and challenges
Chua, Adeline; Deans, Ken; Parackal, Mathew
06. Marketing Communications*

The dark side of consumer fanaticism
Chung, Emily; Beverland, Michael; Farrelly, Francis; Quester, Pascale
03. Consumer Behavior

Cash for comment: participation money as a mechanism for measurement, reward, and formative feedback in active class participation
Chylinski, Mathew
07. Marketing Education*

Religion meets commemoration: pilgrimages and tours to battlefields of the Western Front
Clarke, Peter; Eastgate, Anne
17. Tourism, Sports and Arts*

Marketing innovators and the future; how can Australia better invest in innovation?
Clark-Murphy, David
07. Marketing Education*

Healthy ageing and lifelong learning: perceptions of Australian baby boomers to inform public policy
Clulow, Valerie; Bartlett, Helen
09. Public Sector and Not-For-Profit Marketing*

Learning via design interpolation with small and implicit samples
Collins, Brett
11. Research Methods*

Operationalising co-creation: service dominant logic and the infinite game
Collins, Nathalie; Murphy, Jamie
03. Consumer Behavior

Customer evangelists: a conceptual model
Collins, Nathalie; Murphy, Jamie
03. Consumer Behaviour

Corporate branding: toward integrating corporate social responsibility and corporate sustainability
Cooper, Holly; Miller, Dale; Merrilees, Bill
02. Brands and Brand Management

Using narrative to explore consumer confusion with generic medicines
Corbelli, Nicola; Gill, Liz; Helkkula, Anu; White, Lesley
03. Consumer Behavior

Enhancing or inhibiting advertising’s sustainability: an overview of advertising standards organisations in Australia
Crawford, Robert; Spence-Stone, Ruth
04. Corporate Social Responsibilty and Ethics*

 

D | BACK TO THE TOP>

 

Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks
Dean, Alison; Cowley, Kym
07. Marketing Education*

Consumer complaining behaviour and conflict handling style
Daly, Timothy; Lee, Julie; Soutar, Geoff
03. Consumer Behaviour

Parental intentions to purchase sustainably packaged snack food products: applying the theory of planned behaviour and norm activation model
Darvell, Catherine; Newton, Fiona; Newton, Joshua; Kirk-Brown, Andrea
16. Sustainable and Social Issues in Marketing*

Importance of service quality across different services types: an exploratory study of Australian and Chinese consumers
Davis, Patrick; Lu, Vinh; Veale, Roberta
05. International Marketing

Do consumers experience a reversal state when encountering mobile commerce services
Davis, Robert
06. Marketing Communications

Brand-pack size cannibalization arising from temporary price promotions - an examination in two FMCG markets
Dawes, John
12. Retailing, Pricing and Personal Selling

A coherent pattern in consumer purchase across price tiers: Australian wine
Dawes, John; Keynes, Wendy; Lockshin, Larry; Murphy, Travis
12. Retailing, Pricing and Personal Selling

Malaysian Muslims’ perceptions of controversial products: the case of religiosity
de Run, Ernest; Butt, Muhammad Mohsin; Fam, Kim; Jong, Hui Yin
06. Marketing Communications

Using service logic to interpret customers' experiences during call centre interactions
Dean, Alison
03. Services Marketing*

Place attachment and the consumption of servicescapes
Debenedetti, Alain; Oppewal, Harmen
03. Services Marketing*

Not being radical – a case exploring the low-tech, incremental innovation and commercialisation process
Denize, Sara; Purchase, Sharon; Olaru, Doina
01. B2B Marketing

Advertising for extensions with moderate quality and/or fit: get the right focus
Dens, Nathalie; De Pelsmacker, Patrick
06. Marketing Communications*

Customer-base brand equity and price acceptability: an empirical analysis
Desmet, Pierre
12. Retailing, Pricing and Personal Selling

Technology commercialisation mapping in a developing country: Indonesian case study
Dhewanto, Wawan; Umam, Khamdan
15. Supply Chain Management, Logistics and e-business

Sport celebrity influence on young adult consumers
Dix, Steve
06. Marketing Communications

The effect of interactive program loyalty banners on television advertising avoidance
Dix, Steve; Bellman, Steve; Haddad, Hanadi; Varan, Duane
06. Marketing Communications*

Applying brand attachment to a consumption context: attachment to mobile phones
Dobele, Angela; Beverland, Michael
10. Relationship Marketing

Not offering don’t know options in brand image surveys contaminates data
Dolnicar, Sara; Rossiter, John
11. Research Methods*

Huggers, movers and shakers: legitimising communication actions of nascent social ventures
Douglas, Heather; Mort, Gillian
09. Public Sector and Not-For-Profit Marketing*

An empirical analysis of Australian and Portuguese consumers within the context of CSR and environmentalism
D'Souza, Clare; Muthaly, Siva; Taghian, Mehdi; Pereira, Francisco
03. Consumer Behaviour

Should variety-seeking be encouraged to promote less popular destinations?
Duan, Zhirong; Meng, Jie
17. Tourism, Sports and Arts*

When ethical consumerism results in punitive action: a third-party justice perspective on attribution of responsibility
Dunlop, Elizabeth; Farrell, Mark
04. Corporate Social Responsibilty and Ethics*

 

E | BACK TO THE TOP >

 

Does mode of customer acquisition relate to reported recommendation, retention and spending?
East, Robert; Lomax, Wendy; Uncles, Mark
03. Consumer Behavior

A latent look at emerging Asian wine consumers and their intrinsic - extrinsic preferences
Egan. Thomas; Jarvis, Wade; Gibberd, Mark; Williams, Hannah
05. International Marketing

Globalization of ethnic cuisine: from Russia with love?
Eliseyeva, Nadezhda; Ogle, Alfred
05. International Marketing

Managing the tensions in marketing military heritage as visitor attractions
Emerson, Alastair; Cardow, Andrew
09. Public Sector and Not-For-Profit Marketing*

I am what I am – the question of reflexivity in consumer discourses
Emile, Renu; Craig-Lees, Margaret
03. Consumer Behavior

The examination of the consumer satisfaction in the urban public transport
Ercsey, Ida; Józsa, László
03. Services Marketing*

Conceptualizing relationship quality in franchise systems: dimension and measures
Evanschitzky, Heiner; Backhaus, Christof; Woisetschlaeger, David; Hartleb, Vivian;
10. Relationship Marketing

 

F | BACK TO THE TOP>

 

Resources, capabilities and competition in Higher Education
Fahy, John; Hurley, SaraKate; Hooley, Graham; DeLuca, Luigi
14. Strategic Marketing

The role of advertising in the legitimization of CSR actions: propositions and a conceptual framework
Farache, Francisca; Perks, Keith; Berry, Aidan
04. Corporate Social Responsibilty and Ethics*

The relationship between transformational leadership and customer-oriented boundary-spanning behaviours: examining the role of compassion
Farrell, Andrew; Souchon, Anne; Durden, Geoff;
03. Services Marketing

Factor analysis and discriminant validity: a brief review of some practical issues
Farrell, Andrew; Rudd, John
11. Research Methods*

A proposed model of customer-employee interactions leading to overall customer satisfaction in the banking sector of Bangladesh
Fatima, Johra; Razzaque, Mohammed
10. Relationship Marketing

‘Greentailing’: a key to thriving in the recession?
Ferraro, Carla; Sands, Sean
16. Sustainable and Social Issues in Marketing*

How many response categories best scale stimuli?
Finn, Adam; Peng, Lin;
11. Research Methods*

The marketplace as classroom: service-learning in an MBA marketing course
Finsterwalder, Joerg; O'Steen, William; Tuzovic, Sven
07. Marketing Education*

Findings from The marketing theatre approach in an MBA programme
Finsterwalder, Joerg; O'Steen, William
07. Marketing Education*

Celebrities in advertising: looking for congruence or for likability?
Fleck, Nathalie; Korchia, Michael; Le Roy, Isabelle
06. Marketing Communications

Ethnic small business, group networks and internationalisation
Fletcher, Richard; Stanton, John
05. International Marketing

Effective public sector communications: myths and narratives in a London borough
Fowlie, Julie; Wood, Matthew; Evans, David; Watt, Peter; Thirtle, James
16. Sustainable and Social Issues in Marketing*

Attitudes to private labels: the role of store image
Fraser, Alison
12. Retailing, Pricing and Personal Selling

Enhancing practical skills: reflections on real case experience
Fulcher, Patricia; Paull, Megan;
07. Marketing Education*

 

G | BACK TO THE TOP >

 

Body beliefs and virtual models
Garbarino, Ellen; Rosa, Jose
03. Consumer Behaviour

Developing a local government marketing model
Gardiner, Michael
09. Public Sector and Not-For-Profit Marketing*

Strategic marketing practices and business performance in a sport context
Garland, Ron; Brooksbank, Roger
17. Tourism, Sports and Arts*

Customer citizenship behaviours directed at service personnel: what the experts have to say
Garma, Romana; Bove, Liliana
03. Services Marketing*

Modelling general and carbon related environmental knowledge, attitudes and behaviour
Garma, Romana; Vocino, Andrea; Polonsky, Michael
16. Sustainable and Social Issues in Marketing*

Co-evolution of a virtual experience environments: the application of a business model to the Machinima Community
Garry, Tony; Harwood, Tracy
03. Services Marketing*

Impact of critical sales events on salesperson's job satisfaction
Gaur, Sanjaya; Xu, Yingzi; Song, Kun
12. Retailing, Pricing and Personal Selling

Marketing transgressions of the Trade Practices Act: A hazard model analysis
Gazley, Aaron; Sinha, Ashish
04. Corporate Social Responsibilty and Ethics*

The effect of a promised contribution to charity on mail survey response
Gendall, Philip; Healey, Benjamin
11. Research Methods*

The dilution effects of a line extension on the brand portfolio
Glynn, Mark; Sandhaug, Lars
02. Brands and Brand Management

Critical social marketing: assessing the impact of alcohol marketing on youth drinking
Gordon, Ross; Harris, Fiona
16. Sustainable and Social Issues in Marketing*

Exploring customer orientation in the real estate: the customer perspective
Gountas, Sandra; Gountas, John
03. Services Marketing

The employees’ perspective on customer orientation in the real estate industry
Gountas, Sandra; Gountas, John
03. Services Marketing

An exploration of service quality in franchising relationships (FRANQUAL)
Grace, Debra; Weaven, Scott; Zhai, Sen-Jing
03. Services Marketing*

Herding cats: why 35% more repeat-purchase loyalty leads to the same share
Graham, Charles
08. Marketing Metrics and Modelling

The role of management control to Australian SME’s sales effectiveness
Grant, Ken; Laney, Richard; Nasution, Hanny; Pickett, Bill
12. Retailing, Pricing and Personal Selling

Examining the marketing - sales relationships and its implications for business performance
Grant, Ken; Nasution, Hanny
14. Strategic Marketing

The effect of managerial cognition and persistence on marketing team performance
Gray, David
14. Strategic Marketing

Visual research for segmenting emerging markets
Greenland, Steven
11. Research Methods*

The peer review process: how often do blind reviewers agree in their final recommendation?
Griffiths, Kathleen; Dobele, Angela
07. Marketing Education*

Stimulate social interaction between consumers: a network-oriented framework
Groeger, Lars
06. Marketing Communications*

Damages of Doubt - consumer skepticism toward environmental claims in China and Australia
Gu, Haodong; Morrison, Pamela
04. Corporate Social Responsibilty and Ethics*

Energy labels: formats and impact on consumption behaviour
Gu, Haodong; Morrison, Pamela; Yu, Chongxin
16. Sustainable and Social Issues in Marketing*

The impact of brand personality and marketing communications on brand equity: an exploratory segmentation approach
Guizani, Haythem; Valette-Florence, Pierre; Becheur, Imene
02. Brands and Brand Management

Barriers to internationalisation of SMEs in a developing country
Gunaratne, Kodicara
05. International Marketing

Cool brands: a discursive identity approach
Gurrieri, Lauren
02. Brands and Brand Management

 

H | BACK TO THE TOP>

 

Brand architecture for business schools: is the university or the benefactor the brand?
H.Shaari, Zullina; Areni, Charles
02. Brands and Brand Management

Samboy, facebook and the bushfires: extreme conditions and the persistence of marketing theory
Habel, Cullen
08. Marketing Metrics and Modelling

Disease awareness advertisements in Australian magazines: an analysis of content and compliance
Hall, Danika; Jones, Sandra; Iverson, Don
04. Corporate Social Responsibilty and Ethics*

Industry partnerships for health nonprofits and disease awareness advertising
Hall, Danika; Jones, Sandra; Iverson, Don
09. Public Sector and Not-For-Profit Marketing*

A model of predictors of attendance at major sporting events
Hall, John; O'Mahony, Barry; Vieceli, Julian
17. Tourism, Sports and Arts*

Brand community as a strategy for conquering virtual worlds
Halvorson, Wade; Steyn, Peter
02. Brands and Brand Management

National destination marketing organisations and web 2.0
Hamill, Jim; Ennis, Sean; Attard, Daniela; Marck, Michael
17. Tourism, Sports and Arts*

Talking to our financial backers: the key role of financial ‘Offer Models’
Hamlin, Robert
14. Strategic Marketing

The buyer behavior of Chinese consumers of different ages: an investigation using the Juster scale and the Dirichlet model
Han, Xiao; Uncles, Mark
03. Consumer Behaviour

Consumers’ health information seeking behaviour in the food market
Hansen, Torben; Thomsen, Thyra Uth; Beckmann, Suzanne; Boye Heidi
03. Consumer Behaviour

Segmentation of the spiritual tourism market
Haq, Farooq; Newby, Leonce; Jackson, John
17. Tourism, Sports and Arts*

The influence on childhood eating habits of primary caregivers: an exploratory study
Harker, Michael; Keast, Heidi; Tracey, Danielle; Vizer, Courtney; Quilty, Bree; Harker, Debra
03. Consumer Behaviour

Service performance evaluation using a customer critic approach
Harris (cassidy), Kim; Harris, Richard; Elliott, Dominic; Baron, Steve
03. Services Marketing*

Brand reactions bias incidental decision-making
Harris, Philip; Murawski, Carsten
03. Consumer Behaviour

Brand communities and the role of local dealers
Hartleb, Vivian; Evanschitzky, Heiner; Woisetschläger, David; Ramaseshan, B.
02. Brands and Brand Management

An exploration of motives for attending Australian ecotourism locations and their Influence on future intentions
Hartley, Nicole; Harrison, Paul
17. Tourism, Sports and Arts*

Why Australians voluntarily purchase green electricity? A qualitative study
Hartono, Arif
03. Consumer Behaviour

Consumer socialisation of children: exploring the influence of TV programme content on children’s health knowledge, attitudes and behaviour
Hawkins, Jacinta; Allison, Gareth
03. Consumer Behavior

Examining the antecedents of recreational shopper identity
Hawkins, Sally; Bougoure, Ursula; Neale, Larry
03. Consumer Behaviour

Autonomy, control and importance: a renaissance for the three 'Lost' pillars of dominance
Healy, Michael; Beverland, Michael; Oppewal, Harmen
03. Consumer Behavior

You don't get a second chance at a first impression! - assessing the impact of TV-spots on perceived brand personality
Heinrich, Daniel; Hampel, Stefan; Bauer, Hans
03. Consumer Behaviour

The credibility effect of paid vs non-paid referrals
Helm, Sabrina; Willach, Anne
03. Services Marketing

Retail tobacco outlets: variation by usage segment
Heuler, Stefanie; Burton, Suzan; Clark, Lindie
12. Retailing, Pricing and Personal Selling

A study of the effect of country image on consumers’ evaluation of an unfamiliar foreign utilitarian product
Ho, Danny
05. International Marketing

Marketing students’ perceptions of online recorded lectures
Ho, Henry; Weaver, Debbie
07. Marketing Education*

To lurk, or to post? A conceptualization on consumers' virtual community behaviors
Ho, Kwok-Wai; Chou, Ting-Jui
10. Relationship Marketing

Social support and smoking cessation: how do quitters assist each other?
Hoek, Janet; Watkins, Leah
16. Sustainable and Social Issues in Marketing*

Blocking of choice modelling survey designs and convergent validity
Holdsworth, David; Knight, John
08. Marketing Metrics and Modelling

Demystifying customer engagement: toward the development of a conceptual model
Hollebeek, Linda
03. Consumer Behavior

Innovativeness: its antecedents and relationship to SME business performance
Hoq, Mohammad; Ha, Norbani
14. Strategic Marketing

Cause-related marketing in South Africa - a qualitative exploration
Human, Debbie; Terblanche, Nic
16. Sustainable and Social Issues in Marketing*

 

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Exploring dimensions of consumer-human brand attachment
Ilicic, Jasmina; Webster, Cynthia
03. Consumer Behaviour

The diffusion of information technology applications in Malaysia's foodservice industry
Ismail, Ahmad Fareed; Murphy, Jamie; Chern, Boo, Huey; Sambasivan, Murali
15. Supply Chain Management, Logistics and e-business

Internet implementation leapfrogging and website performance
Ismail, Ahmad Fareed; Hashim, Noor Hazarina; Schegg, Roland; Murphy, Jamie
15. Supply Chain Management, Logistics and e-business

 

J | BACK TO THE TOP >

 

Early findings from a study of influences on financial decision-making in a chronically poor rural area of Bangladesh
Jackson, Laurel
16. Sustainable and Social Issues in Marketing*

Investigating zapping of commercial breaks and programming content during prime time Australian TV
Jardine, Bryony; Riebe, Erica; Dawes, John
06. Marketing Communications*

Influences on audience inheritance in Australian television viewing
Jardine, Bryony; Romaniuk, Jenni
06. Marketing Communications*

Emergent behaviour, triggers of change and customer engagement
Jarratt, Denise; Fayed, Ramzi
03. Services Marketing*

Attribute purchasing heterogeneity: a cross-country comparison
Jarvis, Wade; Stasi, Antonio
05. International Marketing*

Developing dynamic capability through partnership: the role of capabilities
Jiang, Wei; Mavondo, Felix
01. B2B Marketing

Analysing beef supply chain strategy in Australia, the United States and the United Kingdom
Jie, Ferry; Parton, Kevin
15. Supply Chain Management, Logistics and e-business

Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun; Chou, Ting-Jui; Li, Fangfang
02. Brands and Brand Management

Information technology and relationship marketing in an inter-firm context: implications for research
Johns, Raechel; Low, David; Blackman, Deborah
01. B2B Marketing

The doctor-patient relationship: participation, compliance and satisfaction
Johnson, Deanne; Plewa, Carolin; Goodman, Steve
03. Services Marketing*

Alcohol-energy drinks: engaging young consumers in co-creation of alcohol-related harm
Jones, Sandra; Barrie, Lance
03. Consumer Behaviour

Whose standards? An examination of community attitudes towards Australian advertising
Jones, Sandra; van Putten, Katherine
06. Marketing Communications*

 

K | BACK TO THE TOP >

 

Marketing and society: structural error correction model of marketing system-environment effects
Kadirov, Djavlonbek
16. Sustainable and Social Issues in Marketing*

Marketing during a Recession
Kamakura, Wagner; Oppewal, Harmen; Roberts, John; van Heerde, Harald (Chair)
Special Session

Profiling the sport consumption attitudes and behaviors of fantasy football players
Karg, Adam; McDonald, Heath
17. Tourism, Sports and Arts*

Empirically investigating service-dominant logic: developing and validating a service-dominant orientation measure
Karpen, Ingo; Bove, Liliana; Lukas, Bryan
14. Strategic Marketing

Can uncertainty avoidance explain acceptance and rejection of familiar and unfamiliar brands? A cross-cultural research on American and French attitudes
Karsaklian, Eliane
02. Brands and Brand Management

Regional branding: perspectives of tourists in Australia
Kattiyapornpong, Uraiporn; Nel, Deon
02. Brands and Brand Management

Profiling generation Y – where do they travel?
Kattiyapornpong, Uraiporn
16. Sustainable and Social Issues in Marketing*

Try Hard: attitudes to advertising in online social networks
Kelly, Louise; Kerr, Gayle; Drennan, Judy
06. Marketing Communications

Evaluating the use of the web for tourism marketing in Hong Kong
Kerr, Greg; Burgess, Lois
17. Tourism, Sports and Arts*

How consumers value mobile coupon services: a conceptual model and research propositions
Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi
03. Services Marketing*

Ensuring the integrity of panel responses from commissioned web-based research
Khan, Aila; Stanton, John
11. Research Methods*

Mobile payments: their effect on purchase behaviour
Khan, Jashim; Craig-Lees, Margaret
03. Consumer Behaviour

Getting to the heart of the matter: a hedonic reason for home purchases
Khoo-Lattimore, Catheryn; Thyne, Maree; Robertson, Kirsten
03. Consumer Behaviour

The impact of emotional intelligence on business relationship longevity in a relationship marketing/management context
Khreish, Luay
10. Relationship Marketing

Identifying influential communicator to gain “consumer insights” on weblog networks
Klaus, Martin; Wagner, Ralf
06. Marketing Communications

Multi-stage marketing - overcoming marketing myopia in B2B markets
Kleinaltenkamp, Michael; Classen, Matthias; Fischer, Andreas
01. B2B Marketing

Consumer scapegoating in the 2008 Chinese milk contamination crisis
Knight, John; Gao, Hongzhi; Zhang, Honxia
03. Consumer Behavior

Roles of motivation factors in predicting tourists' intentions to make wellbeing holidays - A Finnish Case
Konu, Henna; Laukkanen, Tommi
03. Consumer Behavior

Towards the development of a Personal Values Importance Scale (PVIS) - application in education
Kopanidis, Foula
03. Consumer Behaviour

Making the switch – does satisfaction predict switching behaviour ?
Korkofingas, Con
03. Consumer Behaviour

Ultimate consumption
Kozak, Anita; Wilkinson, Ian
17. Tourism, Sports and Arts*

Negotiating nutrition whilst living dangerously in the pregnant body: can marketing help?
Krisjanous, Jayne; Thirkell, Peter; Foureur, Maralyn
03. Consumer Behaviour

A short scale for measuring brand personality
Kuenzel, Sven; Phairor, Klairoong
02. Brands and Brand Management

Customer confusion caused by product variety
Kuester, Sabine; Buys, Sebastian
03. Consumer Behavior

Consumer based brand associations for professional football leagues
Kunkel, Thilo; Funk, Daniel; King, Ceridwyn
17. Tourism, Sports and Arts*

Trust and commitment relationships in virtual brand community
Kusumasondjaja, Sony
02. Brands and Brand Management

Consumer characteristics and responses after failures of self-service technology
Kusumasondjaja, Sony
03. Services Marketing*

Meeting the information needs of carers of children with disabilities: a case for the use of virtual communities
Kyriazis, Elias; Clarke, Rodney; Noble, Gary; Algie, Jennifer
09. Public Sector and Not-For-Profit Marketing*

 

L | BACK TO THE TOP>

 

Predicting online travel purchases: the case of Switzerland
Laesser, Christian
17. Tourism, Sports and Arts*

Extending the commitment-trust model: suggestions for future research agenda
Laksamana, Patria; Wong, David
10. Relationship Marketing

The effects of three and four year old children's fast food brand knowledge in their brand preference
Lambert, Claire; Mizerski, Dick; Olaru, Doina
02. Brands and Brand Management

Toward a better measure of positive and negative word of mouth: a replication and extension and a case for content validity
Lang, Bodo
11. Research Methods*

Sustainable assessment practices: improving marking effectiveness and quality
Lawley, Meredith; Debuse, Justin; Schaffer, Vikki
07. Marketing Education*

Internationalising the curriculum: an exploratory study
Lawley, Meredith
07. Marketing Education*

Improving the international student experience: the role of community engagement
Lawley, Meredith; Matthews, Julie; Fleischman, David
07. Marketing Education*

Consumer-based fashion equity: a new concept to understand and explain fashion products adoption
Le Bon, Caroline; Merunka, Dwight
03. Consumer Behavior

When companies’ cash flow and sustainability is at stake: an analysis of salespeople’s role in the collection of customers’ late payment
Le Bon, Joel
12. Retailing, Pricing and Personal Selling

Location! Location! Location! “why I live here”
Lee, Christina; Conroy, Denise; Levy, Deborah
03. Consumer Behaviour

Preferences for TV content genre: what Sydney viewers want
Lee, Geoffrey; McGuiggan, Robyn
03. Consumer Behaviour

From E-reading to E-learning: a pedagogical framework for online learning
Lee, Geoffrey
07. Marketing Education*

E-learning practice: a framework for the implementation of online learning
Lee, Geoffrey
07. Marketing Education*

Testing the applicability of the Product Consumption Emotions (PCE) within festival contexts
Lee, Jenny (Jiyeon); Kyle, Gerard
17. Tourism, Sports and Arts*

Halo effects of travel destination image on domestic products
Lee, Richard; Lockshin, Larry
05. International Marketing*

Do the NBD Dirichlet’s Empirical Generalisations hold true for radio listening?
Lees, Gavin; Wright, Malcolm
08. Marketing Metrics and Modelling

Does the duplication of purchase law apply to radio listening?
Lees, Gavin; Wright, Malcolm
08. Marketing Metrics and Modelling

By the power vested in me..... examining the ‘marriage’ of two sectors through nonprofit-corporate relationships
Lefroy, Kathryn; Tsarenko, Yelena; Simpson, Dayna
09. Public Sector and Not-For-Profit Marketing*

The portion-size effect: the impact of increasing portion-size options on food consumption volume
Lei, Jing; Gill, Tripat
03. Consumer Behaviour

A conceptual framework for modelling the antecedents of client loyalty in the advertising industry context
Levin, Elizabeth; Lobo, Antonio
01. B2B Marketing

Careful whispers: the effects of disclosure, expertise, and skepticism on stealth marketing effectiveness
Lim, Elison; Ang, Swee; Tan, Soo
06. Marketing Communications*

Does product labelling evoke guilt in consumers?
Lim, Wesley; Phau, Ian
04. Corporate Social Responsibilty and Ethics*

The moderating role of self-efficacy on the relationship between emotional exhaustion and job strain for boundary-spanning service employees
Lings, Ian; Durden, Geoff; Lee, Nick; Cadogan, John
03. Services Marketing

Characteristics of customer advocacy in a services context
Liu, Dan; Payne, Adrian; Harris, Jennifer
10. Relationship Marketing

Factors influencing effective rebranding strategy
Liu, Shuk Woon; Tang, Esther
02. Brands and Brand Management

Cruise tourism: the role of bus drivers as determinants of a satisfactory shore experience
Lloyd, Nikki; Thyne, Maree; Henry, James
17. Tourism, Sports and Arts*

CR construct definition and measurement: applying the C-OAR-SE procedure
Lloyd, Stephen
11. Research Methods*

Is a social marketing framework the key to promoting volunteer participation?
Lockstone-Binney, Leonie; Binney, Wayne; Baum, Tom
16. Sustainable and Social Issues in Marketing*

Which customer oriented fitness instructor behaviours drive customer relationships?
Long, Fiona; Ouschan, Robyn; Ramaseshan, B.
03. Services Marketing*

Marketing competencies: a cross-cultural study in a multinational company
Lori Shore; Shaw, Robin
05. International Marketing

Market drivers of service export performance: an eclectic perspective
Lu, Vinh; Quester, Pascale;Karunaratna, Amal
05. International Marketing

Green marketing communities and blogs: mapping consumer’s attitudes for future sustainable marketing
Luck, Edwina; Giyanti, Ayu
04. Corporate Social Responsibilty and Ethics*

Mobile phone marketing: challenges and perceived attitudes
Luxton, Sandra; Mahmood, Umer; Ferraro, Carla
03. Consumer Behaviour

Conceptualising anticipatory guilt to evoke blood donation from lapsed donors
Lwin, Michael; Phau, Ian
06. Marketing Communications

Measuring existential guilt appeals on donation intention
Lwin, Michael; Phau, Ian
06. Marketing Communications*

 

 

M | BACK TO THE TOP >

 

 

Australian gun owners: an endangered species
MacCarthy, Martin
03. Consumer Behaviour

Interaction value: an investigation of consumer perceptions of the consumer-firm interaction
Macdonald, Emma; Uncles, Mark
03. Consumer Behavior

Comparing the temporal stability of behavioral intention, behavioral expectation, and implementation intention
Mahardika, Harryadin; Ewing, Michael; Thomas, Dominic
03. Consumer Behaviour

Factors affecting key account manager performance
Mahlamäki, Tommi; Uusitalo, Olavi
01. B2B Marketing

Virtual product placement: examining the role of involvement and presence in second life
Mahyari, Parisa; Drennan, Judy; Kuhn, Kerri-Ann
03. Consumer Behaviour

Developing market-based organisational learning capabilities: case study evidence from three business process outsourcing firms
Malik, Ashish; Sinha, Ashish
14. Strategic Marketing

How thinking styles moderate the attraction effect
Mao, Wen; Oppewal, Harme
03. Consumer Behavior

Emotions under varying levels of historical nostalgia
Marchegiani, Christopher; Phau, Ian
06. Marketing Communications*

Salespersons' actions that influence switching in a B2B context
Marck, Michael; Caemmerer, Barbara
12. Retailing, Pricing and Personal Selling

The relationship between marketing communication constituents, perceived benefits and information system adoption
Marimuthu, Malliga; Muthaly, Siva
06. Marketing Communications*

The effects of power, influence, and interdependence on the effectiveness of marketing manager/sales manager working relationships
Massey, Graham
12. Retailing, Pricing and Personal Selling

Motivation, ability and the influence of nutrition information formats
Maubach, Ninya; Hoek, Janet; Healey, Benjamin; Gendall, Philip; Hedderley, Duncan
03. Consumer Behaviour

The organisational embeddedness and capabilities linkages: implications for organisational performance
Mavondo, Felix; Nasution, Hanny; Wong, Elaine
14. Strategic Marketing

NFC, moral position, socialisation, and ethical decision-making
McClaren, Nicholas; Adam, Stewart; Vocino, Andrea
04. Corporate Social Responsibilty and Ethics*

Cognitive appraisal processes in service failure situations
Surachartkumtonkun, Jiraporn; Patterson, Paul; McColl-Kennedy, Janet
03. Services Marketing*

Investigating relationships between relationship quality, customer loyalty and cooperation: an empirical study of convenience stores' franchise chain systems
McDonnell, John; Beatson, Amanda; Huang, Chih-Hsuan
10. Relationship Marketing

Multichannel retailing: the relationship between search and purchase channel choice
McIver, Peta; Luxton, Sandra; Sands, Sean
12. Retailing, Pricing and Personal Selling

The influence of guarantee compensation and fix on service recovery
McQuilken, Lisa
03. Services Marketing

The influence of failure severity and perceived employee effort on consumers’ postcomplaint negative WOM intentions in a service guarantee context
McQuilken, Lisa
03. Services Marketing*

Business ethics from a historical perspective
Mees, Bernard
04. Corporate Social Responsibilty and Ethics*

Print as a channel for relationship marketing: a case study of the Swedish printing industry
Mejtoft, Thomas; Nordin, Asa
10. Relationship Marketing

What’s in a name? Asymmetry of foreign branding effects in hedonic versus utilitarian product categories
Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska
02. Brands and Brand Management

A logit model of customer churn as a way to improve the customer retention strategy in the fixed telecommunications industry in Portugal
Menezes, Rui; Portela, Sofia
10. Relationship Marketing

The role of customer community in value co-creation for third places: an example of senior citizens
Meshram, Kanika; Dean, Alison; Cowley, Kym
03. Services Marketing*

A new wool marketing model: exploring the development of a new wool value chain
Miller, Rohan; Gregory, David
01. B2B Marketing

Incentives of international and local hotel chains to invest in congestion-reducing activities within a tourist destination region
Minamikawa, Kazumitsu; Ohkita, Kenichi
17. Tourism, Sports and Arts*

Co-creation in the heritage sector
Minkiewicz, Joanna; Evans, Jody; Bridson, Kerrie
03. Services Marketing*

Boundaries of belonging: insights into the membership of consumer movements
Mirosa, Miranda; Lawson, Rob
16. Sustainable and Social Issues in Marketing*

Great expectations: the power of store atmosphere and merchandise effects on customers’ perceptions of a retail salesperson
Mitchell, Natalie; Oppewal, Harmen; Beverland, Michael
12. Retailing, Pricing and Personal Selling

Positive word of mouth: does generational membership and psychographic characteristics matter?
Mitsis, Ann; Foley, Patrick
02. Brands and Brand Management

Is brand personality an antecedent to quality perceptions?
Mitsis, Ann; Foley, Patrick; Skarmeas, Dionysis
02. Brands and Brand Management

Changing a marketing quantitative unit’s perception of quality: a reflection on the search for short-term wins
Mitsis, Ann; Foley, Patrick
07. Marketing Education*

Mechanisms that shape and perpetuate the employer branding process
Moroko, Lara; Uncles, Mark
02. Brands and Brand Management

Using market segmentation to improve targeting of natural resource management expenditures
Morrison, Mark; Durante, Jeanette; Greig, Jenni; Ward, John
16. Sustainable and Social Issues in Marketing*

Understanding International Student Mobility: What motivates African Student Choices?
Mpinganjira, Mercy; Rugimbana, Robert
07. Marketing Education*

Perceived market orientation and church participation
Mulyanegara, Riza; Tsarenko, Yelena; Mavondo, Felix
09. Public Sector and Not-For-Profit Marketing*

The adoption of solar water heating: exploring the New Zealand case
Murphy, Andrew; Donoghue, Michael
03. Consumer Behaviour

Examing the validity of the country brand personality construct
Murphy, Steven; El-Banna, Alia; Rojas-Méndez, José; Papadopoulos, Nicolas
02. Brands and Brand Management

A conceptual framework on house buyers’ satisfaction of housing projects
Mustafa, Aziam; Ghazali, Maznah
03. Services Marketing*

Does power imbalance matter in corporate-nonprofit partnerships? Preliminary findings
Mutch, Nicola
04. Corporate Social Responsibilty and Ethics*

Integrating firm strategy and brand management through brand orientation
M'zungu, Simon; Merrilees, Bill; Miller, Dale
02. Brands and Brand Management

 

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Forecasting the number of web shoppers in Australia: an application of the bass model
Naseri, Mohammad; Elliott, Greg
15. Supply Chain Management, Logistics and e-business

We have the system, but where are the users? Marketing intranet portals
Neill, William; Richard, James
06. Marketing Communications*

How consumers see different tiers of private labels
Nenycz-Thiel, Magda; Romaniuk, Jenni
02. Brands and Brand Management

Extremeness effects in single and multi-category choice
Neumann, Nico; Roberts, John; Morrison, Pamela
03. Consumer Behavior

Sustainable Management and Marketing: A re-evaluation of customer switching behaviour in service industries
Newby, Leonce; Ward, Tony
03. Services Marketing*

The role of citizenship behaviour in e-service quality delivery in blog retailing
Ng, Jia Yun; Matanda, Margaret
15. Supply Chain Management, Logistics and e-business

Examining the influences of intentions to purchase green mobile phones among young consumers: an empirical analysis
Ng, Serena; Paladino, Angela
03. Consumer Behaviour

The impact of negative word-of-mouth on web 2.0 on brand equity
Ng, Sylvia; Rao Hill, Sally
06. Marketing Communications*

Exploring marketing effectiveness via market orientation, resource possession and marketing capability
Ngo, Liem; O'Cass, Aron
14. Strategic Marketing

The relationship between positive and negative word-of-mouth and the success of new season television programs
Nguyen, Cathy; Romaniuk, Jenni
06. Marketing Communications

Sought and unsought word-of-mouth in the entertainment industry
Nguyen, Cathy; Romaniuk Jenni
06. Marketing Communications*

Relationship marketing empowered by latest technological developments; an ethical dilemma?
Niininen, Outi
10. Relationship Marketing

The mediating effects of relationship marketing orientation (RMO) on the antecedents of international joint venture (IJV) performance in Thailand
Nik Mat, Nik Kamariah; Wadeecharoen, Wanida
10. Relationship Marketing

Are parents overfeeding and indulging? Qualitative insights for social marketers into child obesity
Norton, Julie; Harker, Debra, Harker, Michael
16. Sustainable and Social Issues in Marketing*

Brand citizenship behaviour in franchising
Nyadzayo, Munyaradzi; Matanda, Margaret
02. Brands and Brand Management

 

O | BACK TO THE TOP >

 

Exporters' perceptual psychic distance: a second order formative measure
Obadia, Claude; Vida, Irena; Prime, Nathalie
05. International Marketing

Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
O'Cass, Aron; Ngo, Liem
02. Brands and Brand Management

How preferences change after receiving new product information in an experimental choice task
Oppewal, Harmen; Morrison, Mark; Wang, Paul; Waller, David
11. Research Methods*

Corporate executives' perceptions of marketing performance: measurement issues and preliminary findings
O'Sullivan, Don; Butler, Patrick
08. Marketing Metrics and Modelling

The impact of gym users’ perceived value of fitness centres on their quality of life perceptions
Ouschan, Robyn; Nikola, Meghann
16. Sustainable and Social Issues in Marketing*

Relational exchange within a community time bank
Ozanne, Lucie; Ozanne, Julie
10. Relationship Marketing

 

P | BACK TO THE TOP>

 

Consumers’ orientation toward sport: does it matter for sponsors?
Palmer, Karen; Plewa, Carolin
17. Tourism, Sports and Arts*

Love me or leave me… customers defecting with salespeople
Park, Chanwook; Na, WoonBong; Kim, Hyung-Su; Marshall, Roger
01. B2B Marketing

Stadium attendance: what kinds of experiences are some spectators looking for when they attend a Rugby Game? An experiential perspective
Paterson, Michael; Johnstone, Micael-Lee
03. Consumer Behavior

Is it a bird, a plane, a guest speaker? No, it’s Mr Beare!: using hot-seating through puppetry to immerse students in marketing scenarios
Pearce, Glenn; Hardiman, Nigel
07. Marketing Education*

Service-related challenges of becoming a solution provider – a case study
Pekkarinen, Olli; Ryynänen, Harri; Salminen, Risto
01. B2B Marketing

Angel or devil? the influence of virtual testing environment on product evaluation
Peng, Ling; He, Yongfu
03. Consumer Behaviour

Who and why? Demographic and psychographic differences between consumers who have altered their shopping behaviour during a recession and those who have not
Pentecost, Robin; Andrews, Lynda
03. Consumer Behaviour

Assessing the role of passion as a mediator of consumer intentions to attend a motor sports event
Pentecost, Robin
17. Tourism, Sports and Arts*

Factors affecting entrepreneurs' decision to enter new markets: propositions and theorized influences
Perks, Keith; Steinhauser, Markus; Shukla, Paurav
14. Strategic Marketing

Validating Kaplan’s constructs in a developing country
Peter, Raja; Peter, Vasanthi
16. Sustainable and Social Issues in Marketing*

An ecological account of seniors’ attitudes to physical activity: social marketing implications
Pettigrew, Simone
16. Sustainable and Social Issues in Marketing*

The salience of vomiting in teenagers’ binge drinking intentions
Pettigrew, Simone; Pescud, Melanie; Jarvis, Wade; Webb, Dave
16. Sustainable and Social Issues in Marketing*

The Effect of Product Familiarity in Perceptions and Preferences of Private Label and National Brands
Pham, Thang; Mizerski, Katherine; Sadeque, Saalem; Mizerski, Dick
12. Retailing, Pricing and Personal Selling

Assessing varying intensities of personal nostalgia on emotions
Phau, Ian; Marchegiani, Christopher
03. Consumer Behaviour

Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download
Phau, Ian; Teah, Min; Lwin, Michael
03. Consumer Behaviour

Are you a peer to peer pirate? Attitudes towards downloading movies and TV series through P2P networks
Phau, Ian; Teah, Min; Lwin, Michael
04. Corporate Social Responsibilty and Ethics*

The great divide in emotions under nostalgic appeal types in advertising
Phau, Ian; Marchegiani, Christopher
06. Marketing Communications

Who framed the sustainability crisis? Understanding the contrasting and complimentary ideologies of sustainable consumption
Phipps, Marcus; Brace-Govan, Jan
16. Sustainable and Social Issues in Marketing*

Price accuracy at the grocery checkout: no big deal?
Pickering, Paul; Gaur, Sanjaya
10. Relationship Marketing

Regional trade agreements: a comparison
Plant, Elaine; Taghian, Mehdi
05. International Marketing*

Club membership satisfaction and commitment: does rebranding matter?
Plewa, Carolin; Lu, Vinh; Veale, Roberta
10. Relationship Marketing

Green marketing in the top publicly traded Australian organizations
Polonsky, Michael; Morrish, Sussie; Miles, Morgan
16. Sustainable and Social Issues in Marketing*

Using the brand molecule concept to guide the management and marketing of a professional sports team
Pomering, Alan; Melton, Dirk; Kerr, Greg
02. Brands and Brand Management

Message variables for effective advertising of corporate social responsibility initiatives: results of an experimental design
Pomering, Alan; Johnson, Lester; Noble, Gary
04. Corporate Social Responsibilty and Ethics*

Sustainable tourism marketing: what should be in the mix?
Pomering, Alan; Johnson, Lester; Noble, Gary
16. Sustainable and Social Issues in Marketing*

Vertical brand extensibility: a conceptual framework
Pontes, Nicolas; Jevons, Colin
02. Brands and Brand Management

Modeling Customer Churn: An Application of Duration Models
Portela, Sofia; Menezes, Rui
08. Marketing Metrics and Modelling

To wrap or not wrap? What is expected? Some initial findings from a study on gift wrapping
Porublev, Elizabeth; Brace-Govan, Jan; Minahan, Stella; Dubelaar, Chris
03. Consumer Behaviour

Motivating corporate social responsibility in the supply chain
Powell, Shaun; Davies, Mark; Shearer, Helen-Jane
04. Corporate Social Responsibilty and Ethics*

How does the presenter’s physical attractiveness persuade? A test of alternative explanations
Praxmarer, Sandra; Rossiter, John
06. Marketing Communications*

Talking policy: RTD taxation versus social marketing outcomes
Previte, Josephine; Fry, Marie-Louise
16. Sustainable and Social Issues in Marketing*

Socio-psychological drivers of internet transaction behaviour: an empirical analysis
Putit, Lennora
03. Consumer Behaviour

 

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Exploring risk perceptions between pioneer and me-too brands of MP3 players
Quintal, Vanessa; Phau, Ian; Sims, Daniel
02. Brands and Brand Management

Exploring gender’s differences on generation Y’s purchase intentions of prototypical and me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel
03. Consumer Behaviour

 

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Examining university student transfer intentions using logistic regression
Raciti, Maria
07. Marketing Education*

The influence of reference groups on alcohol consumption: a tri-country, social marketing study of young women
Raciti, Maria; O'Hara Rebecca; Harker, Debra; Harker, Michael; Sharma, Bishnu; Reinhard Karin; Davies Fiona
16. Sustainable and Social Issues in Marketing*

Do you see what I see? The acceptance of brand personality by individualist and collectivist cultures
Raja Abdul, Yasmin; Oppewal, Harmen; Jevons, Colin
02. Brands and Brand Management

Drivers of retail store loyalty
Ramaseshan, B.; Vinden, Amy
12. Retailing, Pricing and Personal Selling

Attitude towards TV advertisements: the case of the Bangladeshi tween-agers
Razzaque, Mohammed
03. Consumer Behavior

Indian restaurants and Sydneysiders: a perceptual study
Razzaque, Mohammed
03. Consumer Behaviour

Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions
Regan, Nicole; Carlson, Jamie; Rosenberger III, Philip
17. Tourism, Sports and Arts*

Gatekeeper influence on food acquisition, food preparation, and family diet
Reid, Mike; Worsley, Tony; Mavondo, Felix
16. Sustainable and Social Issues in Marketing*

The role of convenience in the evolution of the mall
Reimers, Vaughan; Clulow, Valerie
12. Retailing, Pricing and Personal Selling

Retail centre convenience: its’ influence over consumer patronage behaviour
Reimers, Vaughan; Clulow, Valerie
12. Retailing, Pricing and Personal Selling

Public swimming pools: who uses them and why
Reimers, Vaughan; Walters, Gabrielle
17. Tourism, Sports and Arts*

Sustainability and childhood obesity
Reisch, Lucia; Gwozdz, Wencke; Beckmann, Suzanne
16. Sustainable and Social Issues in Marketing*

Online surveys: response timeliness and issues of design
Reynolds, Scott; Sharp, Anne; Anderson, Katherine
11. Research Methods*

Forgoing ownership in exchange: customer choice and service-dominant logic
Riethmuller, Sam; Buttriss, Gary
16. Sustainable and Social Issues in Marketing*

PLS path modeling in marketing and genetic algorithm segmentation
Ringle, Christian; Sarstedt, Marko; Schlittgen, Rainer
11. Research Methods*

Antecedents and consequences of customer satisfaction with interactive voice response
Robertson, Nichola; McDonald, Heath
03. Services Marketing

What’s wrong with me? Concerns about online medical self-diagnosis
Robertson, Nichola; Harrison, Paul
03. Services Marketing

Brothers in paint: practice-oriented inquiry into a tribal marketplace culture
Rokka, Joonas; Hietanen, Joel; de Valck, Kristine; Toyoki, Sammy; Sihvonen, Antti
03. Consumer Behaviour

The influence of incentives and survey design on mail survey response rates for mature consumers
Rose, Janelle; Fogarty, Gerard
11. Research Methods*

Brand Trust: An Australian Replication of a Two-Factor Structure
Rosenberger III, Philip
02. Brands and Brand Management

Brands and labels as sustainability signals
Roth, Stefan; Klingler, Manuel; Schmidt, Thomas; Zitzlsperger, David
16. Sustainable and Social Issues in Marketing*

Channel configuration and market outcomes in real estate markets
Rotte, Kristin; Chandrashekaran, Murali
03. Consumer Behaviour

The Potential Pitfalls of Transferring Constructs across Cultural Settings: Experience from NPD Research in Australia
Rowland, Janette; Kyriazis, Elias
11. Research Methods*

Improving alcohol knowledge in the ACT
Rundle-Thiele, Sharyn
16. Sustainable and Social Issues in Marketing*

An investigation of cross-cultural differences in binge-drinking perceptions and behaviours
Russell-Bennett, Rebekah; Golledge, Andrew
09. Public Sector and Not-For-Profit Marketing*

Moving towards solution business: challenges for internal communication – a pilot study
Ryynänen, Harri; Salminen, Risto; Pekkarinen, Olli
01. B2B Marketing

 

S | BACK TO THE TOP >

 

The potential effects of habit in the effectiveness of gambling warnings
Sadeque, Saalem; Mizerski, Dick
04. Corporate Social Responsibilty and Ethics*

The lingering effects of invalidated information on brand attitude
Saheed, Julian; Coker, Brent
03. Consumer Behavior

Intra-organizational determinants of customer knowledge acquisition in key account management
Salojärvi, Hanna
01. B2B Marketing

How to facilitate the use of customer knowledge in key account management?
Salojärvi, Hanna; Sainio, Liisa-Maija; Tarkiainen, Anssi
01. B2B Marketing

Conceptualising and measuring service innovation in project-oriented service firms
Salunke, Sandeep; Weerawardena, Jay; McColl-Kennedy, Janet
03. Services Marketing*

Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms
Salunke, Sandeep; Weerawardena, Jay; McColl-Kennedy, Janet
14. Strategic Marketing

An investigation of the functioning of different response scales in online-administered data collection
Salzberger, Thomas; Koller, Monika
11. Research Methods*

Satisfaction with services: an impact-performance analysis for soccer-fan satisfaction judgements
Sarstedt, Marko; Schwaiger, Manfred; Ringle, Christian; Gudergan, Siegfried
03. Services Marketing*

Consumer tipping: a study of the car guarding industry
Saunders, Stephen; Petzer, Danie
16. Sustainable and Social Issues in Marketing*

Co-creation in business networks: increasing service providers’ competitive advantage
Schoeman, Jason; Finsterwalder, Joerg
10. Relationship Marketing

What drives corporate reputation in consumers' minds? A comparative study between China and Western Countries
Schwaiger, Manfred; Zhang, Yang
04. Corporate Social Responsibilty and Ethics*

Customer experience management in UK Higher Education a mixed methods study
Seligman, James; Taylor, John
07. Marketing Education*

Marketing analytics in UK Higher Education
Seligman, James; Taylor, John
07. Marketing Education*

Intangible attributes for Higher Education choice
Shanka, Tekle
07. Marketing Education*

Pre-choice expectations of intangibles - Higher Education (HE) institutions
Shanka, Tekle; Prendergast_Jones, Elizabeth
07. Marketing Education*

Comparison of giving behaviour in Western Australia
Shanka, Tekle; Oroz, Ivana
09. Public Sector and Not-For-Profit Marketing*

Region/sub-regions as influences in wine selection
Shanka, Tekle; Mastaglia, Aymee
17. Tourism, Sports and Arts*

It is a mass market for water and energy reduction appeals
Sharp, Anne; Høj, Stine
16. Sustainable and Social Issues in Marketing*

Country of origin and country of manufacture effects across product involvement and brand equity levels
Shergill, Gurvinder; Xing, Lisha
05. International Marketing

Adjusting the BCG matrix for the recession
Shuv-Ami, Avichai
14. Strategic Marketing

Personality influences the Mobile Phone Usage
Siddiqui, Kamran; Mirza, Irfan; Awan, Farhan; Hassan, Ahmed; Asad, Munaza; Zaheer, Salman
03. Consumer Behaviour

Brand purchasing amongst older customers in Japan
Singh, Jaywant; Maeda, Mari
03. Consumer Behaviour

Differentiation in a branded commodity category: tapping in to the behavioural data
Singh, Jaywant; Hand, Chris; Chen, Hsin
08. Marketing Metrics and Modelling

Social interactions affecting purchase intentions
Small, Felicity
03. Consumer Behavior

Internal social Marketing: a route to sustainability?
Smith, Anne
16. Sustainable and Social Issues in Marketing*

Through the eyes of Chinese: the theory of planned behaviour and Chinese consumer behaviour in relation to Australian products and services
Smith, Joanne; Liu, Shuang; Liesch, Peter; Gallois, Cindy; Ren, Yi; Daly, Stephanie
03. Consumer Behaviour

Eating clean and green? Investigating consumer motivations towards the purchase of organic food
Smith, Samantha; Paladino, Angela
16. Sustainable and Social Issues in Marketing*

A power hungry generation
Smith, Samantha; Deng, Gary
16. Sustainable and Social Issues in Marketing*

Understanding cultural values of Gen Y Chinese consumers
Smith, Simon; Rao Hill, Sally
05. International Marketing*

Ethical issues that impact on wool apparel purchases
Sneddon, Joanne; Lee, Julie; Soutar, Geoff
04. Corporate Social Responsibilty and Ethics*

A conceptual model of service quality and adherence in a health setting
Snell, Lan; White, Lesley
03. Services Marketing*

Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost?
Söderlund, Magnus; Mattsson, Jan
11. Research Methods*

Electronic word-of-mouth: an exploration into the why, what, and how
Soetarto, Budi; Yap, Kenneth; Sweeney, Jill
03. Consumer Behaviour

The impact of price satisfaction on supplier relationship performance
Somogyi, Simon; Gyau, Amos
01. B2B Marketing

Exploring Chinese consumer’s perceptions of using new mobile technology: a qualitative study
Song, Jinzhu; Drennan, Judy; Andrews, Lynda;
03. Consumer Behavior

Linking export memory use to export performance: the moderating role of export coordination and environmental turbulence
Souchon, Anne; Sy-Changco, Joseph
05. International Marketing*

Different word-of-mouth styles: a cluster analysis of positive senders
Soutar, Geoff; Sweeney, Jillian; Mazzarol, Tim
03. Consumer Behaviour

Coefficient Beta: A Neglected Statistic
Soutar, Geoff
11. Research Methods*

Symbolic consumption and consumer identity: an application of social identity theory to car purchase behaviour
Sowden, Liza-Jane; Grimmer, Martin
03. Consumer Behavior

The confluence of student and teacher personality: towards a research agenda
Spanjaard, Daniela; Young, Louise
07. Marketing Education*

Decomposing county of origin dimensions for services: an investigation into perceptions of service quality in a transnational setting
Stanton, Matt; Veale, Roberta
05. International Marketing*

Exploring on-line shoppers preferences for Australian and foreign sourced apparel
Steel, Marion; Ho, Sheau
03. Consumer Behaviour

Measuring effectiveness of poster sessions: a scale development
Stegemann, Nicole; Sutton-Brady, Catherine
07. Marketing Education*

Teaching marketing management from a postmodern perspective
Stewart, David; Gregory, Bob; Cummings, Stephen
07. Marketing Education*

A conceptual framework for viral marketing
Stewart, David; Ewing, Michael; Mather, Dineli
08. Marketing Metrics and Modelling

How to design international loyalty programs
Stier, Martin; Hess, Silke
05. International Marketing*

Understanding and predicting brand attribute frequency distributions
Stocchi, Lara; Romaniuk, Jenni
02. Brands and Brand Management

Marketing to children: the premium effect
Stuart, Helen; Kerr, Gayle
06. Marketing Communications

Trust in buyer-supplier relationships: supplier competency, interpersonal relationships and outcomes
Stuart, Ian; Verville, Jacques; Taskin, Nazim
01. B2B Marketing

Can political brands be successfully extended – the case of the congress party in india
Subramani, Srinivasan; Parulekar, Ajit
02. Brands and Brand Management

Flogging in blogs: what drives customers to vent their complaint experiences online?
Sulaiman, Zuraidah; Areni, Charles; Miller, Rohan;
03. Consumer Behaviour

Corporate social responsibility in the SME sector: an exploratory investigation
Suprawan, Lokweetpun; de Bussy, Nigel; Dickinson, Sonia
04. Corporate Social Responsibilty and Ethics*

Negative emotions in customers’ service experience firms’ service recovery in the Norwegian Tourism Industry - measurements models
Svari, Sander; Slatten, Terje; Svensson, Goran; Edvardsson, Bo
03. Services Marketing*

Corporate codes of ethics in Australis, Canada and USA: measurement and structural properties of a cross-cultural model
Svensson, Göran; Wood, Greg; Callaghan, Michael; Singh, Jang; Payan, Janice M
04. Corporate Social Responsibilty and Ethics*

Mini-sizing consumption or whetting the appetite? Managerial insights on sachet marketing strategies of consumer goods companies
Sy-Changco, Joseph; Pornpitakpan, Chanthika; Singh, Ramendra
03. Consumer Behaviour

Pictures on the web: normative photo sharing with friends and travellers
Syed-Ahmad, Sharifah Fatimah; Klobas, Jane; Ismail, Ahmad Fareed; Murphy, Jamie
17. Tourism, Sports and Arts*

Ageless advertising and society: evidence from the UK and Australia
Szmigin, Isabelle; Rutherford, Robert
06. Marketing Communications

 

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Agency theory and the acceptance of financial advice
Tan, Jon; Bowe, Jasha; Lee, Richard
10. Relationship Marketing

Conceptualisation of the Australian ‘born global’ experience – some preliminary issues
Taylor, Murray; Jack, Robert
05. International Marketing*

Comparing different scales types and formats for measuring consumer knowledge
Teichmann, Karin; Zins, Andreas
11. Research Methods*

Travel career pattern and travel horizon: some common ground?
Teichmann, Karin; Zins, Andreas
17. Tourism, Sports and Arts*

Understanding social networks in consumer brand relationship theory: evidence from China
Teo, Theresa; Uncles, Mark
02. Brands and Brand Management

Do quality, value, satisfaction and loyalty differ amongst different cultural groups of KFC customers?
Terblanche, Nic
02. Brands and Brand Management

Managing relationships in B2B financial services
Theron, Edwin; Terblanche, Nic; Boshoff Christo
01. B2B Marketing

The young affluent Chinese and their attitudes towards using credit cards – a replication study across time and city
Thompson, Frauke; Worthington, Steve; Stewart, David
05. International Marketing*

The 3 Fs: franchising, family and friends
Thompson, Megan
05. International Marketing*

An empirical examination of goal desire and emotion in the context of smoking cessation
Thomson, Jennifer; Shaw, Deirdre; Shiu, Edward
16. Sustainable and Social Issues in Marketing*

Understanding the impact of environmental uncertainty on efficiency performance indicator of Thai rice millers
Thongrattana, Phatcharee; Jie, Ferry; Perera, Nelson
15. Supply Chain Management, Logistics and e-business

Co-constructing the museum visitors’ experience: a case of two literary museums
Thyne, Maree; Hede, Anne-Marie; White, Tabitha
17. Tourism, Sports and Arts*

A research agenda for consumers' skepticism toward advertising claims (CSA)
Tien, Cheryl; Phau, Ian
06. Marketing Communications

Social structures of a consumer's economy: IT adoption and consumption of three different cultural capitalist consumers
Ting, Sherman; Dubelaar, Chris; Dawson, Linda
03. Consumer Behaviour

Developing case-based dramatised videos as teaching resources: a case study
Tombs, Alastair; Nguyen, Doan
07. Marketing Education*

We have a simulcast but why is the remote not stuck?
Tran, Khuyen; Pocock, Ann; Beal, Virginia
06. Marketing Communications*

Do older consumers differ from younger consumers in their attitudes, information sources and store choice in the Australian clothing retail market?
Trinh, Giang
03. Consumer Behaviour

The Sustainability or otherwise of Services Imports: Experiences in developed Economies
Tsafack, Esther; Mavondo, Felix
05. International Marketing*

Lemon-Aid: brand as a signal for quality – a classroom game
Tsao, Hsiu-Yuan; Campbell, Colin; Farshid, Mana; Chakrabarti, Ronika
02. Brands and Brand Management

Market orientation, brand orientation and brand performance in SMEs: related constructs?
Tuominen, Sasu; Laukkanen, Tommi; Reijonen, Helen
02. Brands and Brand Management

Customer value-in-experience: theoretical foundation and research agenda
Turnbull, John
03. Consumer Behavior

Exploring value and experience co-creation of short-term study-abroad programs
Tuzovic, Sven; Labs, Kristin; Finsterwalder, Joerg
07. Marketing Education*

 

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Loyality and switching barriers: the case of dissatisfied customers of the retail banking industry
Valenzuela, Fredy
10. Relationship Marketing

Exploring the issues in sustainable development journal reporting
Van Der Meer, Rosemary; Torlina, Luba; Mustard, Jamie
04. Corporate Social Responsibilty and Ethics*

Successive early adoption of technology generations: the case of video players
van Rijnsoever, Frank; Oppewal, Harmen
03. Consumer Behaviour

Social and situational influences on cross-category consideration
van Zanten, Rob; Reid, Mike; Mavondo, Felix
03. Consumer Behavior

The value of full-lecture versus summary podcasts for student learning
van Zanten, Rob
07. Marketing Education*

Addiction….or a second chance for a ‘third place’?
Vella, Joe; van Heerden, Gene; Styven, Maria
02. Brands and Brand Management

What’s in a name: using a cue diagnosticity framework to understand consumer product search behaviour
Vocino, Andrea; Oppewal, Harmen
02. Brands and Brand Management

Analysing destination image data using rough clustering
Voges, Kevin; Pope, Nigel
11. Research Methods*

A consumer perspective of green event performance
von der Heidt, Tania; Firmin, Rose
16. Sustainable and Social Issues in Marketing*

 

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Why consumers buy manufacturer brands – does quality really matter?
Walsh, Gianfranco; Hassan, Louise; Shiu, Edward
02. Brands and Brand Management

After the horse has left the barn it's too late to close the door: a study of service firms’ conflict handling ability
Walsh, Gianfranco; Ndubisi, Nelson; Ibeh, Kevin
03. Services Marketing*

Situational Influences in the Choice of Self-Service in a Multi-Channel Retail Context
Wang, Cheng; Harris, Jennifer; Patterson, Paul
03. Services Marketing*

How learning style influences students’ e-satisfaction with self-service technology in Higher Education
Ward, Steven; Chitty, Bill; Noble,Terry
07. Marketing Education*

Toward an understanding of customer perspectives on organizational operant resources
Warnaby, Gary; Baron, Steve; Konjier, Pooja
03. Services Marketing*

Secondary Consumer Socialisation of Adults
Watne, Torgeir; Brennan, Linda
03. Consumer Behavior

Exploring brand extensions in the context of franchising
Weaven, Scott; Grace, Debra; Jones, Ryan
02. Brands and Brand Management

Strategic firm orientations, E-business adoption and business performance
Welling, Ray; White, Lesley
15. Supply Chain Management, Logistics and e-business

An Investigation of Consumer Acceptance of M-Banking in Australia
Wessels, Lisa; Drennan, Judy
03. Services Marketing*

The balanced scorecard as a framework for performance management in the Non profit sector.
West, Lindy; Quazi, Ali; Davies Doug
09. Public Sector and Not-For-Profit Marketing*

Challenges to implementing market orientation in the funds management industry
Westberg, Kate; Hallahan, Terrence; Mulye, Rajendra; Schwartz, Michael; Stavros, Constantino
14. Strategic Marketing

Acceptance of renewable energies: model development and first empirical results
Wiedmann, Klaus-Peter; Venghaus, Sandra; von Zitzewitz, Mareike
16. Sustainable and Social Issues in Marketing*

The effects of sensing and seizing of market opportunities and reconfiguring activities on the organisational resource base
Wilden, Ralf; Gudergan, Siegfried; Lings, Ian
14. Strategic Marketing

An analysis of the impact of low price brands on the order of entry advantage
Wilkie, Dean; Johnson, Lester; White, Lesley
14. Strategic Marketing

Exploring negativity bias in brand beliefs and stated brand switching propensity
Winchester, Maxwell; Winchester, Tiffany
03. Consumer Behavior

Materialistic tendencies: materialism and psychological well-being in an Australian adult sample
Windisch, Lydia; MacDermott, Sean
03. Consumer Behaviour

Do consumers really pay more for their own country brand?: the impact of price and ethnocentrism on local brand preference
Winit, Warat; Gregory, Gary
05. International Marketing*

The relationship between network effects, new product pricing strategies and sales performance: a quadratic and interaction effect estimation
Winter, Susanna; Sundqvist, Sanna
12. Retailing, Pricing and Personal Selling

Extending then refuting Godenberg, Libai & Muller: Demonstrating a complex systems approach to developing and testing theory
Winzar, Hume
08. Marketing Metrics and Modelling

Difficult to Evaluate Product Features: Why Credible Branding Matters
Wise, Chelsea; Burke, Paul
02. Brands and Brand Management

“I really had absolutely NO IDEA what PR was about!!!!” – an insight into final year students’ perceptions of the communications industry
Wolf, Katharina
07. Marketing Education*

Risky business: perceived risk, trust and the use of E-banking
Wong, David; Loh, Claire; Turner, Bradley; Bak, Randall; Yap, Kenneth
15. Supply Chain Management, Logistics and e-business

Social marketing through emotional connections: "myth busting" in a London borough
Wood, Matthew; Fowlie, Julie; Watt, Peter; Wills, Heather
16. Sustainable and Social Issues in Marketing*

Consumer awareness of sponsorship - a FMCG context
Woodside, Frances; Summers, Jane
17. Tourism, Sports and Arts*

The effectiveness of brand management instruments in building and leveraging component supplier brand strength
Worm, Stefan
01. B2B Marketing

Understanding the additional value created by customer solutions and how it is contingent upon solution complexity
Worm, Stefan; Ulaga, Wolfgang; Zitzlsperger, David
01. B2B Marketing

Forecasting new product trial with analogous series
Wright, Malcolm; Stern, Phil
11. Research Methods*

What do Potential Franchisees look for in a Franchise? An exploratory investigation using signalling theory
Wright, Owen; Weaven, Scott; Winzar, Hume
15. Supply Chain Management, Logistics and e-business

Family communication patterns and children's influence on family decision making
Wut, Tai Ming; Chou, Ting-Jui
03. Consumer Behaviour

 

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Investing the relationship between antecedents of corporate social responsibility and organisational learning among Malaysian organisations
Yahya, Wan Kalthom; Ha, Norbani Che
04. Corporate Social Responsibilty and Ethics*

Effective corporate reputation maintenance: the importance of codification
Yakimova, Raisa; Mavondo, Felix; Freeman, Susan
02. Brands and Brand Management

Use of codes of ethics by New Zealand marketing research organisations
Yallop, Anca
04. Corporate Social Responsibilty and Ethics*

Are inertia and calculative commitment distinct constructs? An indirect test in the financial services sector
Yanamandram, Venkata; White, Lesley
03. Services Marketing

A conceptual framework of the causes and consequences of the privacy paradox
Yap, Jo En; Beverland, Michael; Bove, Liliana
03. Consumer Behavior

Building trust in E-banking: where is the line between online and offline banking?
Yap, Kenneth; Wong, David; Loh, Claire; Bak, Randall
03. Services Marketing*

The Effect of Marketing Planning and Market Orientation on Higher Education Performance
Yeni, Yulia; Herington, Carmel
14. Strategic Marketing

Factors influencing the choice of overseas study by undergraduate and postgraduate Chinese students
Yilin Lu; Mavondo, Felix; Qiu, Lily
07. Marketing Education*

Determinants of customer loyalty: an exploratory investigation on relational benefits in the context of customer club
Yu, Kevin; Song, Yang
10. Relationship Marketing

Mastering service and sales simultaneously – key to achieving ambidexterity in retail banking
Yu, Ting; Patterson, Paul; de Ruyter, Ko
03. Services Marketing*

 

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A qualitative investigation of sources of value in social marketing from the lens of a public health service
Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, Rebekah
16. Sustainable and Social Issues in Marketing*

The role of partnership characteristics, relationship quality, and organisational capabilities on alliance outcomes
Zaman, Manir; Mavondo, Felix
01. B2B Marketing

The perceived benefits of price-related promotions and the impact of consumer price knowledge: the case of the German automobile market
Zerres, Christopher; Hünerberg, Reinhard
12. Retailing, Pricing and Personal Selling

Understanding the propensity of Chinese university students for leisure travel within Australia
Zhang, Yun; Burgess, Lois; Kerr, Greg
17. Tourism, Sports and Arts*

Forecasting customer buying behaviour - “Controlling for Seasonality”
Zitzlsperger, David; Robbert, Thomas; Roth, Stefan
08. Marketing Metrics and Modelling

Acquisition methods and customer lifetime value
Zorn, Steffen; Ismail, Ahmad Fareed; Murphy, Jamie
06. Marketing Communications*

 

 
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Publisher: Australian & New Zealand Marketing Academy (ANZMAC)

ISBN 1 86308 158 5

ANZMAC Website : www.anzmac.org

Peer Reviewed Papers: The conference papers included on this website were double-blind, peer reviewed in accordance with DIISR requirements

©2009 ANZMAC