Best Papers
Intra-organizational determinants of customer knowledge acquisition in key account management
Salojärvi, Hanna
01. B2B Marketing
Lemon-Aid: Brand as a Signal for Quality – A Classroom Game
Tsao, Hsiu-Yuan; Chakrabarti, Ronika; Campbell, Colin; Farshid, Mana
02. Brands and Brand Management
Interaction value: An investigation of consumer perceptions of the consumer-firm interaction
Macdonald, Emma; Uncles, Mark
03. Consumer Behavior
Motivation, Ability and the Influence of Nutrition Information Formats
Hoek, Janet; Hedderley, Duncan; Gendall, Philip; Healey, Benjamin; Maubach, Ninya
03. Consumer Behavior
Ethical issues that impact on wool apparel purchases
Sneddon, Joanne; Lee, Julie; Soutar, Geoff
04. Corporate Social Responsibilty and Ethics*
A study of the effect of country image on consumers’ evaluation of an unfamiliar foreign utilitarian product
Ho, Danny
05. International Marketing
Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus
De Pelsmacker, Patrick; Dens, Nathalie
06. Marketing Communications
The Value of Full-Lecture versus Summary Podcasts for Student Learning
van Zanten, Rob
07. Marketing Education*
Extending then refuting Godenberg, Libai & Muller: Demonstrating a complex systems approach to developing and testing theory
Winzar, Hume
08. Marketing Metrics and Modelling
Comparison of Giving Behaviour in Western Australia
Shanka, Tekle; Oroz, Ivana
09. Public Sector and Not-For-Profit Marketing*
Characteristics of Customer Advocacy in a Services Context
Payne, Adrian; Liu, Dan; Harris, Jennifer
10. Relationship Marketing
Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost?
Mattsson, Jan; Söderlund, Magnus
11. Research Methods*
Identifying Brand-Pack Size Cannibalization arising from Temporary Price Promotions
Dawes, John
12. Retailing, Pricing and Personal Selling
The Influence of Failure Severity and Perceived Employee Effort on Consumers’ Postcomplaint Negative WOM Intentions in a Service Guarantee Context
McQuilken, Lisa
13. Services Marketing
Empirically investigating service-dominant logic: Developing and validating a strategic service orientation measure
Lukas, Bryan; Bove, Liliana; Karpen, Ingo
14. Strategic Marketing
Internet Implementation Leapfrogging and Website Performance
Ismail, Ahmad Fareed; Murphy, Jamie; Schegg, Roland; Hashim, Noor Hazarina
15. Supply Chain Management, Logistics and e-business
The Influence of Reference Groups on Alcohol Consumption: A Tri-Country, Social Marketing Study of Young Women
Harker, Michael; Raciti, Maria; Harker, Debra; Sharma, Bishnu
16. Sustainable and Social Issues in Marketing*
National Destination Marketing Organisations and Web 2.0
Attard, Daniela; Ennis, Sean; Hamill, Jim; Marck, Michael
17. Tourism, Sports and Arts*
Commitment in regional strategic networks
Andresen, Edith; Lundberg, Helene; Roxenhall, Tommy
Exploring marketing to marketers – a content analysis of advertisements in marketing news over 15 years
Arambewela, Rodney; Polonsky, Michael
A business relationship model using cognitive and behavioural constructs
Balasubramanian, Ravi; Gendall, Philip
Gaining access to customers’ resources through relationship bonds
Baxter, Roger
Integration of market research and customer analytics: a study of CRM manager perspectives
Bednall, David; Lichtenstein, Sharman; Adam, Stewart
An exploratory research on perceived value in professional business services
Bell, Ralitza
The impact of buyer specific investments and buyer specific control investments on hierarchical governance in supplier-buyer relationship
Buvik, Arnt; Andersen, Otto
Not being radical – a case exploring the low-tech, incremental innovation and commercialisation process
Denize, Sara; Purchase, Sharon; Olaru, Doina
Developing dynamic capability through partnership: the role of capabilities
Jiang, Wei; Mavondo, Felix
Information technology and relationship marketing in an inter-firm context: implications for research
Johns, Raechel; Low, David; Blackman, Deborah
Multi-stage marketing - overcoming marketing myopia in B2B markets
Kleinaltenkamp, Michael; Classen, Matthias; Fischer, Andreas
A conceptual framework for modelling the antecedents of client loyalty in the advertising industry context
Levin, Elizabeth; Lobo, Antonio
Factors affecting key account manager performance
Mahlamäki, Tommi; Uusitalo, Olavi
A new wool marketing model: exploring the development of a new wool value chain
Miller, Rohan; Gregory, David
Love me or leave me… customers defecting with salespeople
Park, Chanwook; Na, WoonBong; Kim, Hyung-Su; Marshall, Roger
Service-related challenges of becoming a solution provider – a case study
Pekkarinen, Olli; Ryynänen, Harri; Salminen, Risto
Moving towards solution business: challenges for internal communication – a pilot study
Ryynänen, Harri; Salminen, Risto; Pekkarinen, Olli
How to facilitate the use of customer knowledge in key account management?
Salojärvi, Hanna; Sainio, Liisa-Maija; Tarkiainen, Anssi
Intra-organizational determinants of customer knowledge acquisition in key account management
Salojärvi, Hanna
The impact of price satisfaction on supplier relationship performance
Somogyi, Simon; Gyau, Amos
Trust in buyer-supplier relationships: supplier competency, interpersonal relationships and outcomes
Stuart, Ian; Verville, Jacques; Taskin, Nazim
Managing relationships in B2B financial services
Theron, Edwin; Terblanche, Nic; Boshoff Christo
The effectiveness of brand management instruments in building and leveraging component supplier brand strength
Worm, Stefan
Understanding the additional value created by customer solutions and how it is contingent upon solution complexity
Worm, Stefan; Ulaga, Wolfgang; Zitzlsperger, David
Factors influencing the choice of overseas study by undergraduate and postgraduate Chinese students
Yilin Lu; Mavondo, Felix; Qiu, Lily
The role of partnership characteristics, relationship quality, and organisational capabilities on alliance outcomes
Zaman, Manir; Mavondo, Felix
The universal colour grid: colour research unbiased by verbal labels and prototypical hues
Areni, Charles; Sutton-Brady, Catherine
The problems of brand definition
Avis, Mark
The effect of brand extensions on parent-brand relationship quality
Baazeem, Thamer; Neale, Larry; Bougoure, Ursula
Analyzing the effectiveness of refined premium printed ads
Bauer, Hans; Heinrich, Daniel; Hampel, Stefan; Hippner, Hajo
Naming brands: implications for children’s brand awareness
Baxter, Stacey; Webster Cynthia
Retail brand architecture and consumer store loyalty
Brunsø, Karen; Grunert, Klaus
Relating to the brand: using narrative analysis to explore the internal brand within a large organisation
Buchanan-Oliver, Margo; Bennett, Sandy
Brands, brand communications and national identity
Bulmer, Sandy; Buchanan-Oliver, Margo
Place branding: representing sense of place
Campelo, Adriana; Aitken, Rob; Gnoth, Juergen; Thyne, Maree
Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing
Carlson, Jamie; O'Cass, Aron
Functional verses emotional dimensions in green branding for IT companies: a study of corporate websites
Chan, Anthony
Corporate branding: toward integrating corporate social responsibility and corporate sustainability
Cooper, Holly; Miller, Dale; Merrilees, Bill
The dilution effects of a line extension on the brand portfolio
Glynn, Mark; Sandhaug, Lars
The impact of brand personality and marketing communications on brand equity: an exploratory segmentation approach
Guizani, Haythem; Valette-Florence, Pierre; Becheur, Imene
Cool brands: a discursive identity approach
Gurrieri, Lauren
Brand architecture for business schools: is the university or the benefactor the brand?
H.Shaari, Zullina; Areni, Charles
Brand community as a strategy for conquering virtual worlds
Halvorson, Wade; Steyn, Peter
Brand communities and the role of local dealers
Hartleb, Vivian; Evanschitzky, Heiner; Woisetschläger, David; Ramaseshan, B.
Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun; Chou, Ting-Jui; Li, Fangfang
Can uncertainty avoidance explain acceptance and rejection of familiar and unfamiliar brands? A cross-cultural research on American and French attitudes
Karsaklian, Eliane
Regional branding: perspectives of tourists in Australia
Kattiyapornpong, Uraiporn; Nel, Deon
A short scale for measuring brand personality
Kuenzel, Sven; Phairor, Klairoong
Trust and commitment relationships in virtual brand community
Kusumasondjaja, Sony
The effects of three and four year old children's fast food brand knowledge in their brand preference
Lambert, Claire; Mizerski, Dick; Olaru, Doina
Factors influencing effective rebranding strategy
Liu, Shuk Woon; Tang, Esther
What’s in a name? Asymmetry of foreign branding effects in hedonic versus utilitarian product categories
Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska
Is brand personality an antecedent to quality perceptions?
Mitsis, Ann; Foley, Patrick; Skarmeas, Dionysis
Positive word of mouth: does generational membership and psychographic characteristics matter?
Mitsis, Ann; Foley, Patrick
Mechanisms that shape and perpetuate the employer branding process
Moroko, Lara; Uncles, Mark
Examing the validity of the country brand personality construct
Murphy, Steven; El-Banna, Alia; Rojas-Méndez, José; Papadopoulos, Nicolas
Integrating firm strategy and brand management through brand orientation
M'zungu, Simon; Merrilees, Bill; Miller, Dale
How consumers see different tiers of private labels
Nenycz-Thiel, Magda; Romaniuk, Jenni
Brand citizenship behaviour in franchising
Nyadzayo, Munyaradzi; Matanda, Margaret
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
O'Cass, Aron; Ngo, Liem
Using the brand molecule concept to guide the management and marketing of a professional sports team
Pomering, Alan; Melton, Dirk; Kerr, Greg
Vertical brand extensibility: a conceptual framework
Pontes, Nicolas; Jevons, Colin
Exploring risk perceptions between pioneer and me-too brands of MP3 players
Quintal, Vanessa; Phau, Ian; Sims, Daniel
Do you see what I see? The acceptance of brand personality by individualist and collectivist cultures
Raja Abdul, Yasmin; Oppewal, Harmen; Jevons, Colin
Brand Trust: An Australian Replication of a Two-Factor Structure
Rosenberger III, Philip
Understanding and predicting brand attribute frequency distributions
Stocchi, Lara; Romaniuk, Jenni
Can political brands be successfully extended – the case of the congress party in india
Subramani, Srinivasan; Parulekar, Ajit
Understanding social networks in consumer brand relationship theory: evidence from China
Teo, Theresa; Uncles, Mark
Do quality, value, satisfaction and loyalty differ amongst different cultural groups of KFC customers?
Terblanche, Nic
Lemon-Aid: brand as a signal for quality – a classroom game
Tsao, Hsiu-Yuan; Campbell, Colin; Farshid, Mana; Chakrabarti, Ronika
Market orientation, brand orientation and brand performance in SMEs: related constructs?
Tuominen, Sasu; Laukkanen, Tommi; Reijonen, Helen
Addiction….or a second chance for a ‘third place’?
Vella, Joe; van Heerden, Gene; Styven, Maria
What’s in a name: using a cue diagnosticity framework to understand consumer product search behaviour
Vocino, Andrea; Oppewal, Harmen
Why consumers buy manufacturer brands – does quality really matter?
Walsh, Gianfranco; Hassan, Louise; Shiu, Edward
Exploring brand extensions in the context of franchising
Weaven, Scott; Grace, Debra; Jones, Ryan
Difficult to Evaluate Product Features: Why Credible Branding Matters
Wise, Chelsea; Burke, Paul
Effective corporate reputation maintenance: the importance of codification
Yakimova, Raisa; Mavondo, Felix; Freeman, Susan
An empirical investigation of frequency of internet banking usage by Australian consumers
Adapa, Sujana; Rindfleish, Jennifer; Cooksey Ray, Valenzuela, Fredy
An investigation into the antecedents of customer satisfaction of online shopping
Alam, Syed; Yasin, Norjaya
Measuring the love feeling to a brand with interpersonal love items
Albert, Noel; Valette-Florence, Pierre
How do men and women process anti-alcohol ads stimulating negative emotions?
Becheur, Imene; Valette-Florence, Pierre; Guizani, Haythem
The effect of paired comparisons and income on choice
Brennan, Mike; Watkins, Selwyn
Conceptualising computer game experience: narratives, play, and hypermedia
Buchanan-Oliver, Margo; Seo, Yuri
Ethical intentions, unethical shopping baskets: understanding the intentions-behaviour gap of ethically-minded consumers
Carrington, Michal; Neville, Ben; Whitwell, Greg;
The influence of consumer innovativeness on really new product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix
Incorporating the effects of country of ownership: a study of Australian brands
Cheah, Isaac; Phau Ian
Task factors and compromise effect in consumer choice
Chen, Junsong; Rao Hill, Sally
Can emergency department patients be clustered by their attitudes and behaviours?
Cheung, Lily; Lawley, Meredith
Supporting the brand community: buying gay
Choong, Kelly
The dark side of consumer fanaticism
Chung, Emily; Beverland, Michael; Farrelly, Francis; Quester, Pascale
Customer evangelists: a conceptual model
Collins, Nathalie; Murphy, Jamie
Operationalising co-creation: service dominant logic and the infinite game
Collins, Nathalie; Murphy, Jamie
Using narrative to explore consumer confusion with generic medicines
Corbelli, Nicola; Gill, Liz; Helkkula, Anu; White, Lesley
Consumer complaining behaviour and conflict handling style
Daly, Timothy; Lee, Julie; Soutar, Geoff
An empirical analysis of Australian and Portuguese consumers within the context of CSR and environmentalism
D'Souza, Clare; Muthaly, Siva; Taghian, Mehdi; Pereira, Francisco
Does mode of customer acquisition relate to reported recommendation, retention and spending?
East, Robert; Lomax, Wendy; Uncles, Mark
I am what I am – the question of reflexivity in consumer discourses
Emile, Renu; Craig-Lees, Margaret
Body beliefs and virtual models
Garbarino, Ellen; Rosa, Jose
The buyer behavior of Chinese consumers of different ages: an investigation using the Juster scale and the Dirichlet model
Han, Xiao; Uncles, Mark
Consumers’ health information seeking behaviour in the food market
Hansen, Torben; Thomsen, Thyra Uth; Beckmann, Suzanne; Boye Heidi
The influence on childhood eating habits of primary caregivers: an exploratory study
Harker, Michael; Keast, Heidi; Tracey, Danielle; Vizer, Courtney; Quilty, Bree; Harker, Debra
Brand reactions bias incidental decision-making
Harris, Philip; Murawski, Carsten
Why Australians voluntarily purchase green electricity? A qualitative study
Hartono, Arif
Consumer socialisation of children: exploring the influence of TV programme content on children’s health knowledge, attitudes and behaviour
Hawkins, Jacinta; Allison, Gareth
Examining the antecedents of recreational shopper identity
Hawkins, Sally; Bougoure, Ursula; Neale, Larry
Autonomy, control and importance: a renaissance for the three 'Lost' pillars of dominance
Healy, Michael; Beverland, Michael; Oppewal, Harmen
You don't get a second chance at a first impression! - assessing the impact of TV-spots on perceived brand personality
Heinrich, Daniel; Hampel, Stefan; Bauer, Hans
Demystifying customer engagement: toward the development of a conceptual model
Hollebeek, Linda
Exploring dimensions of consumer-human brand attachment
Ilicic, Jasmina; Webster, Cynthia
Alcohol-energy drinks: engaging young consumers in co-creation of alcohol-related harm
Jones, Sandra; Barrie, Lance
Mobile payments: their effect on purchase behaviour
Khan, Jashim; Craig-Lees, Margaret
Getting to the heart of the matter: a hedonic reason for home purchases
Khoo-Lattimore, Catheryn; Thyne, Maree; Robertson, Kirsten
Consumer scapegoating in the 2008 Chinese milk contamination crisis
Knight, John; Gao, Hongzhi; Zhang, Honxia
Roles of motivation factors in predicting tourists' intentions to make wellbeing holidays - A Finnish Case
Konu, Henna; Laukkanen, Tommi
Towards the development of a Personal Values Importance Scale (PVIS) - application in education
Kopanidis, Foula
Making the switch – does satisfaction predict switching behaviour ?
Korkofingas, Con
Negotiating nutrition whilst living dangerously in the pregnant body: can marketing help?
Krisjanous, Jayne; Thirkell, Peter; Foureur, Maralyn
Customer confusion caused by product variety
Kuester, Sabine; Buys, Sebastian
Consumer-based fashion equity: a new concept to understand and explain fashion products adoption
Le Bon, Caroline; Merunka, Dwight
Location! Location! Location! “why I live here”
Lee, Christina; Conroy, Denise; Levy, Deborah
Preferences for TV content genre: what Sydney viewers want
Lee, Geoffrey; McGuiggan, Robyn
The portion-size effect: the impact of increasing portion-size options on food consumption volume
Lei, Jing; Gill, Tripat
Mobile phone marketing: challenges and perceived attitudes
Luxton, Sandra; Mahmood, Umer; Ferraro, Carla
Australian gun owners: an endangered species
MacCarthy, Martin
Interaction value: an investigation of consumer perceptions of the consumer-firm interaction
Macdonald, Emma; Uncles, Mark
Comparing the temporal stability of behavioral intention, behavioral expectation, and implementation intention
Mahardika, Harryadin; Ewing, Michael; Thomas, Dominic
Virtual product placement: examining the role of involvement and presence in second life
Mahyari, Parisa; Drennan, Judy; Kuhn, Kerri-Ann
How thinking styles moderate the attraction effect
Mao, Wen; Oppewal, Harme
Motivation, ability and the influence of nutrition information formats
Maubach, Ninya; Hoek, Janet; Healey, Benjamin; Gendall, Philip; Hedderley, Duncan
The adoption of solar water heating: exploring the New Zealand case
Murphy, Andrew; Donoghue, Michael
Extremeness effects in single and multi-category choice
Neumann, Nico; Roberts, John; Morrison, Pamela
Examining the influences of intentions to purchase green mobile phones among young consumers: an empirical analysis
Ng, Serena; Paladino, Angela
Stadium attendance: what kinds of experiences are some spectators looking for when they attend a Rugby Game? An experiential perspective
Paterson, Michael; Johnstone, Micael-Lee
Angel or devil? the influence of virtual testing environment on product evaluation
Peng, Ling; He, Yongfu
Who and why? Demographic and psychographic differences between consumers who have altered their shopping behaviour during a recession and those who have not
Pentecost, Robin; Andrews, Lynda
Assessing varying intensities of personal nostalgia on emotions
Phau, Ian; Marchegiani, Christopher
Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download
Phau, Ian; Teah, Min; Lwin, Michael
To wrap or not wrap? What is expected? Some initial findings from a study on gift wrapping
Porublev, Elizabeth; Brace-Govan, Jan; Minahan, Stella; Dubelaar, Chris
Socio-psychological drivers of internet transaction behaviour: an empirical analysis
Putit, Lennora
Exploring gender’s differences on generation Y’s purchase intentions of prototypical and me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel
Attitude towards TV advertisements: the case of the Bangladeshi tween-agers
Razzaque, Mohammed
Indian restaurants and Sydneysiders: a perceptual study
Razzaque, Mohammed
Brothers in paint: practice-oriented inquiry into a tribal marketplace culture
Rokka, Joonas; Hietanen, Joel; de Valck, Kristine; Toyoki, Sammy; Sihvonen, Antti
Channel configuration and market outcomes in real estate markets
Rotte, Kristin; Chandrashekaran, Murali
The lingering effects of invalidated information on brand attitude
Saheed, Julian; Coker, Brent
Personality influences the Mobile Phone Usage
Siddiqui, Kamran; Mirza, Irfan; Awan, Farhan; Hassan, Ahmed; Asad, Munaza; Zaheer, Salman
Brand purchasing amongst older customers in Japan
Singh, Jaywant; Maeda, Mari
Social interactions affecting purchase intentions
Small, Felicity
Through the eyes of Chinese: the theory of planned behaviour and Chinese consumer behaviour in relation to Australian products and services
Smith, Joanne; Liu, Shuang; Liesch, Peter; Gallois, Cindy; Ren, Yi; Daly, Stephanie
Electronic word-of-mouth: an exploration into the why, what, and how
Soetarto, Budi; Yap, Kenneth; Sweeney, Jill
Exploring Chinese consumer’s perceptions of using new mobile technology: a qualitative study
Song, Jinzhu; Drennan, Judy; Andrews, Lynda;
Different word-of-mouth styles: a cluster analysis of positive senders
Soutar, Geoff; Sweeney, Jillian; Mazzarol, Tim
Symbolic consumption and consumer identity: an application of social identity theory to car purchase behaviour
Sowden, Liza-Jane; Grimmer, Martin
Exploring on-line shoppers preferences for Australian and foreign sourced apparel
Steel, Marion; Ho, Sheau
Flogging in blogs: what drives customers to vent their complaint experiences online?
Sulaiman, Zuraidah; Areni, Charles; Miller, Rohan;
Mini-sizing consumption or whetting the appetite? Managerial insights on sachet marketing strategies of consumer goods companies
Sy-Changco, Joseph; Pornpitakpan, Chanthika; Singh, Ramendra
Social structures of a consumer's economy: IT adoption and consumption of three different cultural capitalist consumers
Ting, Sherman; Dubelaar, Chris; Dawson, Linda
Do older consumers differ from younger consumers in their attitudes, information sources and store choice in the Australian clothing retail market?
Trinh, Giang
Customer value-in-experience: theoretical foundation and research agenda
Turnbull, John
Successive early adoption of technology generations: the case of video players
van Rijnsoever, Frank; Oppewal, Harmen
Social and situational influences on cross-category consideration
van Zanten, Rob; Reid, Mike; Mavondo, Felix
Secondary Consumer Socialisation of Adults
Watne, Torgeir; Brennan, Linda
Exploring negativity bias in brand beliefs and stated brand switching propensity
Winchester, Maxwell; Winchester, Tiffany
Materialistic tendencies: materialism and psychological well-being in an Australian adult sample
Windisch, Lydia; MacDermott, Sean
Family communication patterns and children's influence on family decision making
Wut, Tai Ming; Chou, Ting-Jui
A conceptual framework of the causes and consequences of the privacy paradox
Yap, Jo En; Beverland, Michael; Bove, Liliana
04. Corporate Social Responsibilty and Ethics | BACK TO THE TOP >
Age and ethics: an exploratory study into the intention to purchase organic food
Anich, Juliette; White, Christopher
Enhancing or inhibiting advertising’s sustainability: an overview of advertising standards organisations in Australia
Crawford, Robert; Spence-Stone, Ruth
When ethical consumerism results in punitive action: a third-party justice perspective on attribution of responsibility
Dunlop, Elizabeth; Farrell, Mark
The role of advertising in the legitimization of CSR actions: propositions and a conceptual framework
Farache, Francisca; Perks, Keith; Berry, Aidan
Marketing transgressions of the Trade Practices Act: A hazard model analysis
Gazley, Aaron; Sinha, Ashish
Damages of Doubt - consumer skepticism toward environmental claims in China and Australia
Gu, Haodong; Morrison, Pamela
Disease awareness advertisements in Australian magazines: an analysis of content and compliance
Hall, Danika; Jones, Sandra; Iverson, Don
Does product labelling evoke guilt in consumers?
Lim, Wesley; Phau, Ian
Green marketing communities and blogs: mapping consumer’s attitudes for future sustainable marketing
Luck, Edwina; Giyanti, Ayu
NFC, moral position, socialisation, and ethical decision-making
McClaren, Nicholas; Adam, Stewart; Vocino, Andrea
Business ethics from a historical perspective
Mees, Bernard
Does power imbalance matter in corporate-nonprofit partnerships? Preliminary findings
Mutch, Nicola
Are you a peer to peer pirate? Attitudes towards downloading movies and TV series through P2P networks
Phau, Ian; Teah, Min; Lwin, Michael
Message variables for effective advertising of corporate social responsibility initiatives: results of an experimental design
Pomering, Alan; Johnson, Lester; Noble, Gary
Motivating corporate social responsibility in the supply chain
Powell, Shaun; Davies, Mark; Shearer, Helen-Jane
The potential effects of habit in the effectiveness of gambling warnings
Sadeque, Saalem; Mizerski, Dick
What drives corporate reputation in consumers' minds? A comparative study between China and Western Countries
Schwaiger, Manfred; Zhang, Yang
Corporate social responsibility in the SME sector: an exploratory investigation
Suprawan, Lokweetpun; de Bussy, Nigel; Dickinson, Sonia
Corporate codes of ethics in Australis, Canada and USA: measurement and structural properties of a cross-cultural model
Svensson, Göran; Wood, Greg; Callaghan, Michael; Singh, Jang; Payan, Janice M
Exploring the issues in sustainable development journal reporting
Van Der Meer, Rosemary; Torlina, Luba; Mustard, Jamie
Ethical issues that impact on wool apparel purchases
Sneddon, Joanne; Lee, Julie; Soutar, Geoff
Investing the relationship between antecedents of corporate social responsibility and organisational learning among Malaysian organisations
Yahya, Wan Kalthom; Ha, Norbani Che
Use of codes of ethics by New Zealand marketing research organisations
Yallop, Anca
A comparison of factual/low context versus emotional/high context message appeals: persuading Chinese smokers to ring the Chinese quitline
Camit, Michael; Noble, Gary; Algie, Jennifer
The black market in China lightens up
Bennett, Dag
Importance of service quality across different services types: an exploratory study of Australian and Chinese consumers
Davis, Patrick; Lu, Vinh; Veale, Roberta
A latent look at emerging Asian wine consumers and their intrinsic - extrinsic preferences
Egan. Thomas; Jarvis, Wade; Gibberd, Mark; Williams, Hannah
Globalization of ethnic cuisine: from Russia with love?
Eliseyeva, Nadezhda; Ogle, Alfred
Ethnic small business, group networks and internationalisation
Fletcher, Richard; Stanton, John
Barriers to internationalisation of SMEs in a developing country
Gunaratne, Kodicara
A study of the effect of country image on consumers’ evaluation of an unfamiliar foreign utilitarian product
Ho, Danny
Attribute purchasing heterogeneity: a cross-country comparison
Jarvis, Wade; Stasi, Antonio
Halo effects of travel destination image on domestic products
Lee, Richard; Lockshin, Larry
Marketing competencies: a cross-cultural study in a multinational company
Lori Shore; Shaw, Robin
Market drivers of service export performance: an eclectic perspective
Lu, Vinh; Quester, Pascale;Karunaratna, Amal
Exporters' perceptual psychic distance: a second order formative measure
Obadia, Claude; Vida, Irena; Prime, Nathalie
Regional trade agreements: a comparison
Plant, Elaine; Taghian, Mehdi
Country of origin and country of manufacture effects across product involvement and brand equity levels
Shergill, Gurvinder; Xing, Lisha
Understanding cultural values of Gen Y Chinese consumers
Smith, Simon; Rao Hill, Sally
Linking export memory use to export performance: the moderating role of export coordination and environmental turbulence
Souchon, Anne; Sy-Changco, Joseph
Decomposing county of origin dimensions for services: an investigation into perceptions of service quality in a transnational setting
Stanton, Matt; Veale, Roberta
How to design international loyalty programs
Stier, Martin; Hess, Silke
Conceptualisation of the Australian ‘born global’ experience – some preliminary issues
Taylor, Murray; Jack, Robert
The young affluent Chinese and their attitudes towards using credit cards – a replication study across time and city
Thompson, Frauke; Worthington, Steve; Stewart, David
The 3 Fs: franchising, family and friends
Thompson, Megan
The Sustainability or otherwise of Services Imports: Experiences in developed Economies
Tsafack, Esther; Mavondo, Felix
Do consumers really pay more for their own country brand?: the impact of price and ethnocentrism on local brand preference
Winit, Warat; Gregory, Gary
Cutting through the clutter? a field experiment measuring behavioural responses to an ambient form of advertising
Abdul-Razzaq, Serrin; Ozanne, Lucie; Fortin, David
Designing creative, effective ads: a proposed test of the remote conveyer model
Althuizen, Niek; Rossiter, John
The effect of program promotions on viewing 90210 – a pilot study
Beal, Virginia; Romaniuk, Jenni
Business and consumer communication via online social networks: a preliminary investigation
Browne, Rebecca; Clements, Elise; Harris, Rebecca; Baxter, Stacey
Corporate blogs in New Zealand: motivations and challenges
Chua, Adeline; Deans, Ken; Parackal, Mathew
Do consumers experience a reversal state when encountering mobile commerce services
Davis, Robert
Malaysian Muslims’ perceptions of controversial products: the case of religiosity
de Run, Ernest; Butt, Muhammad Mohsin; Fam, Kim; Jong, Hui Yin
Advertising for extensions with moderate quality and/or fit: get the right focus
Dens, Nathalie; De Pelsmacker, Patrick
Sport celebrity influence on young adult consumers
Dix, Steve
The effect of interactive program loyalty banners on television advertising avoidance
Dix, Steve; Bellman, Steve; Haddad, Hanadi; Varan, Duane
Celebrities in advertising: looking for congruence or for likability?
Fleck, Nathalie; Korchia, Michael; Le Roy, Isabelle
Stimulate social interaction between consumers: a network-oriented framework
Groeger, Lars
Influences on audience inheritance in Australian television viewing
Jardine, Bryony; Romaniuk, Jenni
Investigating zapping of commercial breaks and programming content during prime time Australian TV
Jardine, Bryony; Riebe, Erica; Dawes, John
Whose standards? An examination of community attitudes towards Australian advertising
Jones, Sandra; van Putten, Katherine
Try Hard: attitudes to advertising in online social networks
Kelly, Louise; Kerr, Gayle; Drennan, Judy
Identifying influential communicator to gain “consumer insights” on weblog networks
Klaus, Martin; Wagner, Ralf
Careful whispers: the effects of disclosure, expertise, and skepticism on stealth marketing effectiveness
Lim, Elison; Ang, Swee; Tan, Soo
Conceptualising anticipatory guilt to evoke blood donation from lapsed donors
Lwin, Michael; Phau, Ian
Measuring existential guilt appeals on donation intention
Lwin, Michael; Phau, Ian
Emotions under varying levels of historical nostalgia
Marchegiani, Christopher; Phau, Ian
The relationship between marketing communication constituents, perceived benefits and information system adoption
Marimuthu, Malliga; Muthaly, Siva
We have the system, but where are the users? Marketing intranet portals
Neill, William; Richard, James
The impact of negative word-of-mouth on web 2.0 on brand equity
Ng, Sylvia; Rao Hill, Sally
Sought and unsought word-of-mouth in the entertainment industry
Nguyen, Cathy; Romaniuk Jenni
The relationship between positive and negative word-of-mouth and the success of new season television programs
Nguyen, Cathy; Romaniuk, Jenni
The great divide in emotions under nostalgic appeal types in advertising
Phau, Ian; Marchegiani, Christopher
How does the presenter’s physical attractiveness persuade? A test of alternative explanations
Praxmarer, Sandra; Rossiter, John
Marketing to children: the premium effect
Stuart, Helen; Kerr, Gayle
Ageless advertising and society: evidence from the UK and Australia
Szmigin, Isabelle; Rutherford, Robert
A research agenda for consumers' skepticism toward advertising claims (CSA)
Tien, Cheryl; Phau, Ian
We have a simulcast but why is the remote not stuck?
Tran, Khuyen; Pocock, Ann; Beal, Virginia
Acquisition methods and customer lifetime value
Zorn, Steffen; Ismail, Ahmad Fareed; Murphy, Jamie
Students’ perceptions, experiences and beliefs about facebook in subjects at an Australian university
Andrews, Lynda; Drennan, Judy
Internationalisation of the marketing curriculum: desired in theory but what about practice?
Archer, Catherine
Using auto/ethnography to gain insight into teaching with problem-based learning: a student’s perspective
Baker, Thomas; Bucic, Tania
Teams for performance
Bucic, Tania; Robinson, Linda
Student diversity: identifying student sub-groups in an applied research subject.
Burford, Marion; Harris, Jennifer
How locus of control influences students’ e-satisfaction with self-service technology in Higher Education
Chitty, Bill; Ward, Steven; Noble, Terry; Tiangsoongnern, Leela
Cash for comment: participation money as a mechanism for measurement, reward, and formative feedback in active class participation
Chylinski, Mathew
Marketing innovators and the future; how can Australia better invest in innovation?
Clark-Murphy, David
Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks
Dean, Alison; Cowley, Kym
Findings from The marketing theatre approach in an MBA programme
Finsterwalder, Joerg; O'Steen, William
The marketplace as classroom: service-learning in an MBA marketing course
Finsterwalder, Joerg; O'Steen, William; Tuzovic, Sven
Enhancing practical skills: reflections on real case experience
Fulcher, Patricia; Paull, Megan;
The peer review process: how often do blind reviewers agree in their final recommendation?
Griffiths, Kathleen; Dobele, Angela
Marketing students’ perceptions of online recorded lectures
Ho, Henry; Weaver, Debbie
Improving the international student experience: the role of community engagement
Lawley, Meredith; Matthews, Julie; Fleischman, David
Internationalising the curriculum: an exploratory study
Lawley, Meredith
Sustainable assessment practices: improving marking effectiveness and quality
Lawley, Meredith; Debuse, Justin; Schaffer, Vikki
E-learning practice: a framework for the implementation of online learning
Lee, Geoffrey
From E-reading to E-learning: a pedagogical framework for online learning
Lee, Geoffrey
Changing a marketing quantitative unit’s perception of quality: a reflection on the search for short-term wins
Mitsis, Ann; Foley, Patrick
Understanding International Student Mobility: What motivates African Student Choices?
Mpinganjira, Mercy; Rugimbana, Robert
Is it a bird, a plane, a guest speaker? No, it’s Mr Beare!: using hot-seating through puppetry to immerse students in marketing scenarios
Pearce, Glenn; Hardiman, Nigel
Examining university student transfer intentions using logistic regression
Raciti, Maria
Customer experience management in UK Higher Education a mixed methods study
Seligman, James; Taylor, John
Marketing analytics in UK Higher Education
Seligman, James; Taylor, John
Intangible attributes for Higher Education choice
Shanka, Tekle
Pre-choice expectations of intangibles - Higher Education (HE) institutions
Shanka, Tekle; Prendergast_Jones, Elizabeth
The confluence of student and teacher personality: towards a research agenda
Spanjaard, Daniela; Young, Louise
Measuring effectiveness of poster sessions: a scale development
Stegemann, Nicole; Sutton-Brady, Catherine
Teaching marketing management from a postmodern perspective
Stewart, David; Gregory, Bob; Cummings, Stephen
Developing case-based dramatised videos as teaching resources: a case study
Tombs, Alastair; Nguyen, Doan
Exploring value and experience co-creation of short-term study-abroad programs
Tuzovic, Sven; Labs, Kristin; Finsterwalder, Joerg
The value of full-lecture versus summary podcasts for student learning
van Zanten, Rob
How learning style influences students’ e-satisfaction with self-service technology in Higher Education
Ward, Steven; Chitty, Bill; Noble,Terry
“I really had absolutely NO IDEA what PR was about!!!!” – an insight into final year students’ perceptions of the communications industry
Wolf, Katharina
08. Marketing Metrics and Modelling | BACK TO THE TOP >
Herding cats: why 35% more repeat-purchase loyalty leads to the same share
Graham, Charles
Samboy, facebook and the bushfires: extreme conditions and the persistence of marketing theory
Habel, Cullen
Blocking of choice modelling survey designs and convergent validity
Holdsworth, David; Knight, John
Do the NBD Dirichlet’s Empirical Generalisations hold true for radio listening?
Lees, Gavin; Wright, Malcolm
Does the duplication of purchase law apply to radio listening?
Lees, Gavin; Wright, Malcolm
Corporate executives' perceptions of marketing performance: measurement issues and preliminary findings
O'Sullivan, Don; Butler, Patrick
Modeling Customer Churn: An Application of Duration Models
Portela, Sofia; Menezes, Rui
Differentiation in a branded commodity category: tapping in to the behavioural data
Singh, Jaywant; Hand, Chris; Chen, Hsin
A conceptual framework for viral marketing
Stewart, David; Ewing, Michael; Mather, Dineli
Extending then refuting Godenberg, Libai & Muller: Demonstrating a complex systems approach to developing and testing theory
Winzar, Hume
Forecasting customer buying behaviour - “Controlling for Seasonality”
Zitzlsperger, David; Robbert, Thomas; Roth, Stefan
09. Public Sector and Not-For-Profit Marketing | BACK TO THE TOP >
Confirming the existence and size of behavioural segments in the adolescent sun protection project: results of a NSW schools survey
Barrie, Lance; Jones, Sandra; Lynch, Melissa; Coppa, Kay
Build donor identity or donor commitment? A dilemma for not-for-profit organisations
Bove, Liliana; Bednall, Tim; Wei Jiang, Le
Approaching museum shop marketing from a strategic perspective
Buber, Renate; Knassmueller, Monika
The impact of isomorphic pressures on the development of organisational service orientation in public services
Caemmerer, Barbara; Marck, Michael
Keys to relational competence in internal marketing
Carter, Leanne; Gray, David; Murray, Peter
Healthy ageing and lifelong learning: perceptions of Australian baby boomers to inform public policy
Clulow, Valerie; Bartlett, Helen
Huggers, movers and shakers: legitimising communication actions of nascent social ventures
Douglas, Heather; Mort, Gillian
Managing the tensions in marketing military heritage as visitor attractions
Emerson, Alastair; Cardow, Andrew
Developing a local government marketing model
Gardiner, Michael
Industry partnerships for health nonprofits and disease awareness advertising
Hall, Danika; Jones, Sandra; Iverson, Don
Meeting the information needs of carers of children with disabilities: a case for the use of virtual communities
Kyriazis, Elias; Clarke, Rodney; Noble, Gary; Algie, Jennifer
By the power vested in me..... examining the ‘marriage’ of two sectors through nonprofit-corporate relationships
Lefroy, Kathryn; Tsarenko, Yelena; Simpson, Dayna
Perceived market orientation and church participation
Mulyanegara, Riza; Tsarenko, Yelena; Mavondo, Felix
An investigation of cross-cultural differences in binge-drinking perceptions and behaviours
Russell-Bennett, Rebekah; Golledge, Andrew
Comparison of giving behaviour in Western Australia
Shanka, Tekle; Oroz, Ivana
The balanced scorecard as a framework for performance management in the Non profit sector.
West, Lindy; Quazi, Ali; Davies Doug
Sales technology relationship building role: cognitive insights from salespeople and customers
Boujena, Othman; Johnston, Wesley; Merunka, Dwight
The efficacy of the predictions for customer retention in an interactive relationship
Chen, Shu-Ching; Mavondo, Felix
Applying brand attachment to a consumption context: attachment to mobile phones
Dobele, Angela; Beverland, Michael
Conceptualizing relationship quality in franchise systems: dimension and measures
Evanschitzky, Heiner; Backhaus, Christof; Woisetschlaeger, David; Hartleb, Vivian;
A proposed model of customer-employee interactions leading to overall customer satisfaction in the banking sector of Bangladesh
Fatima, Johra; Razzaque, Mohammed
To lurk, or to post? A conceptualization on consumers' virtual community behaviors
Ho, Kwok-Wai; Chou, Ting-Jui
The impact of emotional intelligence on business relationship longevity in a relationship marketing/management context
Khreish, Luay
Extending the commitment-trust model: suggestions for future research agenda
Laksamana, Patria; Wong, David
Characteristics of customer advocacy in a services context
Liu, Dan; Payne, Adrian; Harris, Jennifer
Investigating relationships between relationship quality, customer loyalty and cooperation: an empirical study of convenience stores' franchise chain systems
McDonnell, John; Beatson, Amanda; Huang, Chih-Hsuan
Print as a channel for relationship marketing: a case study of the Swedish printing industry
Mejtoft, Thomas; Nordin, Asa
A logit model of customer churn as a way to improve the customer retention strategy in the fixed telecommunications industry in Portugal
Menezes, Rui; Portela, Sofia
Relationship marketing empowered by latest technological developments; an ethical dilemma?
Niininen, Outi
The mediating effects of relationship marketing orientation (RMO) on the antecedents of international joint venture (IJV) performance in Thailand
Nik Mat, Nik Kamariah; Wadeecharoen, Wanida
Relational exchange within a community time bank
Ozanne, Lucie; Ozanne, Julie
Price accuracy at the grocery checkout: no big deal?
Pickering, Paul; Gaur, Sanjaya
Club membership satisfaction and commitment: does rebranding matter?
Plewa, Carolin; Lu, Vinh; Veale, Roberta
Co-creation in business networks: increasing service providers’ competitive advantage
Schoeman, Jason; Finsterwalder, Joerg
Agency theory and the acceptance of financial advice
Tan, Jon; Bowe, Jasha; Lee, Richard
Loyality and switching barriers: the case of dissatisfied customers of the retail banking industry
Valenzuela, Fredy
Determinants of customer loyalty: an exploratory investigation on relational benefits in the context of customer club
Yu, Kevin; Song, Yang
Choosing “interesting” research methods and then facing the challenges of publication
Andrews, Lynda
Group think or effective data collection? Conducting survey research with children
Baxter, Stacey
The effect of an incentive on sample composition and item non-response in a mail survey
Brennan, Mike; Charbonneau, Jan
Learning via design interpolation with small and implicit samples
Collins, Brett
Not offering don’t know options in brand image surveys contaminates data
Dolnicar, Sara; Rossiter, John
Factor analysis and discriminant validity: a brief review of some practical issues
Farrell, Andrew; Rudd, John
How many response categories best scale stimuli?
Finn, Adam; Peng, Lin;
The effect of a promised contribution to charity on mail survey response
Gendall, Philip; Healey, Benjamin
Visual research for segmenting emerging markets
Greenland, Steven
Ensuring the integrity of panel responses from commissioned web-based research
Khan, Aila; Stanton, John
Toward a better measure of positive and negative word of mouth: a replication and extension and a case for content validity
Lang, Bodo
CR construct definition and measurement: applying the C-OAR-SE procedure
Lloyd, Stephen
How preferences change after receiving new product information in an experimental choice task
Oppewal, Harmen; Morrison, Mark; Wang, Paul; Waller, David
Online surveys: response timeliness and issues of design
Reynolds, Scott; Sharp, Anne; Anderson, Katherine
PLS path modeling in marketing and genetic algorithm segmentation
Ringle, Christian; Sarstedt, Marko; Schlittgen, Rainer
The influence of incentives and survey design on mail survey response rates for mature consumers
Rose, Janelle; Fogarty, Gerard
The Potential Pitfalls of Transferring Constructs across Cultural Settings: Experience from NPD Research in Australia
Rowland, Janette; Kyriazis, Elias
An investigation of the functioning of different response scales in online-administered data collection
Salzberger, Thomas; Koller, Monika
Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost?
Söderlund, Magnus; Mattsson, Jan
Coefficient Beta: A Neglected Statistic
Soutar, Geoff
Comparing different scales types and formats for measuring consumer knowledge
Teichmann, Karin; Zins, Andreas
Analysing destination image data using rough clustering
Voges, Kevin; Pope, Nigel
Forecasting new product trial with analogous series
Wright, Malcolm; Stern, Phil
12. Retailing, Pricing and Personal Selling | BACK TO THE TOP >
Creating compelling e-service encounters: examining e-service attributes and flow
Carlson, Jamie; O'Cass, Aron
A coherent pattern in consumer purchase across price tiers: Australian wine
Dawes, John; Keynes, Wendy; Lockshin, Larry; Murphy, Travis
Brand-pack size cannibalization arising from temporary price promotions - an examination in two FMCG markets
Dawes, John
Customer-base brand equity and price acceptability: an empirical analysis
Desmet, Pierre
Attitudes to private labels: the role of store image
Fraser, Alison
Impact of critical sales events on salesperson's job satisfaction
Gaur, Sanjaya; Xu, Yingzi; Song, Kun
The role of management control to Australian SME’s sales effectiveness
Grant, Ken; Laney, Richard; Nasution, Hanny; Pickett, Bill
Retail tobacco outlets: variation by usage segment
Heuler, Stefanie; Burton, Suzan; Clark, Lindie
When companies’ cash flow and sustainability is at stake: an analysis of salespeople’s role in the collection of customers’ late payment
Le Bon, Joel
Salespersons' actions that influence switching in a B2B context
Marck, Michael; Caemmerer, Barbara
The effects of power, influence, and interdependence on the effectiveness of marketing manager/sales manager working relationships
Massey, Graham
Multichannel retailing: the relationship between search and purchase channel choice
McIver, Peta; Luxton, Sandra; Sands, Sean
Great expectations: the power of store atmosphere and merchandise effects on customers’ perceptions of a retail salesperson
Mitchell, Natalie; Oppewal, Harmen; Beverland, Michael
The Effect of Product Familiarity in Perceptions and Preferences of Private Label and National Brands
Pham, Thang; Mizerski, Katherine; Sadeque, Saalem; Mizerski, Dick
Drivers of retail store loyalty
Ramaseshan, B.; Vinden, Amy
Retail centre convenience: its’ influence over consumer patronage behaviour
Reimers, Vaughan; Clulow, Valerie
The role of convenience in the evolution of the mall
Reimers, Vaughan; Clulow, Valerie
The relationship between network effects, new product pricing strategies and sales performance: a quadratic and interaction effect estimation
Winter, Susanna; Sundqvist, Sanna
The perceived benefits of price-related promotions and the impact of consumer price knowledge: the case of the German automobile market
Zerres, Christopher; Hünerberg, Reinhard
Consumers' continued usage of internet banking: australian context
Adapa, Sujana; Rindfleish, Jennifer; Cooksey Ray, Valenzuela, Fredy
A “Hybrid” reflective and formative model of customer loyalty in retail banking
Baumann, Chris; Elliott, Greg; Hamin, Hamin
Corporate reputation and service firms: which elements impact consumer choice? The impact of corporate reputation on learners’ choice of university
Botha, Elsamari; Sanders, Ali; Viljoen, Obie
The role of relational antecedents and the effect of experience in the development of service loyalty
Bowden, Jana; Dagger, Tracey; Elliott, Greg
The rise of smart consumers
Chen, Chien-Hung Tom; Drennan, Judy; Andrews, Lynda
Using service logic to interpret customers' experiences during call centre interactions
Dean, Alison
Place attachment and the consumption of servicescapes
Debenedetti, Alain; Oppewal, Harmen
The examination of the consumer satisfaction in the urban public transport
Ercsey, Ida; Józsa, László
The relationship between transformational leadership and customer-oriented boundary-spanning behaviours: examining the role of compassion
Farrell, Andrew; Souchon, Anne; Durden, Geoff;
Customer citizenship behaviours directed at service personnel: what the experts have to say
Garma, Romana; Bove, Liliana
Co-evolution of a virtual experience environments: the application of a business model to the Machinima Community
Garry, Tony; Harwood, Tracy
Exploring customer orientation in the real estate: the customer perspective
Gountas, Sandra; Gountas, John
The employees’ perspective on customer orientation in the real estate industry
Gountas, Sandra; Gountas, John
An exploration of service quality in franchising relationships (FRANQUAL)
Grace, Debra; Weaven, Scott; Zhai, Sen-Jing
Service performance evaluation using a customer critic approach
Harris (cassidy), Kim; Harris, Richard; Elliott, Dominic; Baron, Steve
The credibility effect of paid vs non-paid referrals
Helm, Sabrina; Willach, Anne
Emergent behaviour, triggers of change and customer engagement
Jarratt, Denise; Fayed, Ramzi
The doctor-patient relationship: participation, compliance and satisfaction
Johnson, Deanne; Plewa, Carolin; Goodman, Steve
How consumers value mobile coupon services: a conceptual model and research propositions
Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi
Consumer characteristics and responses after failures of self-service technology
Kusumasondjaja, Sony
The moderating role of self-efficacy on the relationship between emotional exhaustion and job strain for boundary-spanning service employees
Lings, Ian; Durden, Geoff; Lee, Nick; Cadogan, John
Which customer oriented fitness instructor behaviours drive customer relationships?
Long, Fiona; Ouschan, Robyn; Ramaseshan, B.
Cognitive appraisal processes in service failure situations
Surachartkumtonkun, Jiraporn; Patterson, Paul; McColl-Kennedy, Janet
The influence of failure severity and perceived employee effort on consumers’ postcomplaint negative WOM intentions in a service guarantee context
McQuilken, Lisa
The influence of guarantee compensation and fix on service recovery
McQuilken, Lisa
The role of customer community in value co-creation for third places: an example of senior citizens
Meshram, Kanika; Dean, Alison; Cowley, Kym
Co-creation in the heritage sector
Minkiewicz, Joanna; Evans, Jody; Bridson, Kerrie
A conceptual framework on house buyers’ satisfaction of housing projects
Mustafa, Aziam; Ghazali, Maznah
Sustainable Management and Marketing: A re-evaluation of customer switching behaviour in service industries
Newby, Leonce; Ward, Tony
Antecedents and consequences of customer satisfaction with interactive voice response
Robertson, Nichola; McDonald, Heath
What’s wrong with me? Concerns about online medical self-diagnosis
Robertson, Nichola; Harrison, Paul
Conceptualising and measuring service innovation in project-oriented service firms
Salunke, Sandeep; Weerawardena, Jay; McColl-Kennedy, Janet
Satisfaction with services: an impact-performance analysis for soccer-fan satisfaction judgements
Sarstedt, Marko; Schwaiger, Manfred; Ringle, Christian; Gudergan, Siegfried
A conceptual model of service quality and adherence in a health setting
Snell, Lan; White, Lesley
Negative emotions in customers’ service experience firms’ service recovery in the Norwegian Tourism Industry - measurements models
Svari, Sander; Slatten, Terje; Svensson, Goran; Edvardsson, Bo
After the horse has left the barn it's too late to close the door: a study of service firms’ conflict handling ability
Walsh, Gianfranco; Ndubisi, Nelson; Ibeh, Kevin
Situational Influences in the Choice of Self-Service in a Multi-Channel Retail Context
Wang, Cheng; Harris, Jennifer; Patterson, Paul
Toward an understanding of customer perspectives on organizational operant resources
Warnaby, Gary; Baron, Steve; Konjier, Pooja
An Investigation of Consumer Acceptance of M-Banking in Australia
Wessels, Lisa; Drennan, Judy
Are inertia and calculative commitment distinct constructs? An indirect test in the financial services sector
Yanamandram, Venkata; White, Lesley
Building trust in E-banking: where is the line between online and offline banking?
Yap, Kenneth; Wong, David; Loh, Claire; Bak, Randall
Mastering service and sales simultaneously – key to achieving ambidexterity in retail banking
Yu, Ting; Patterson, Paul; de Ruyter, Ko
Explorative study of proactive and responsive export market orientation: an in-depth interview
Abd. Razak, Ili Salsabila; Abdul-Talib, Asmat-Nizam
Business model innovation vs replication: financial performance implications of strategic emphases
Aspara, Jaakko; Tikkanen, Henrikki; Hietanen, Joel; Sihvonen, Antti
Marketing subunits and business performance
Auh, Seigyoung; Merlo, Omar
Factors responsible for Indian IT entrepreneur's ability to deliver superior customer value
Bhat, Ravi; Gaur, Sanjaya
Resources, capabilities and competition in Higher Education
Fahy, John; Hurley, SaraKate; Hooley, Graham; DeLuca, Luigi
Examining the marketing - sales relationships and its implications for business performance
Grant, Ken; Nasution, Hanny
The effect of managerial cognition and persistence on marketing team performance
Gray, David
Talking to our financial backers: the key role of financial ‘Offer Models’
Hamlin, Robert
Innovativeness: its antecedents and relationship to SME business performance
Hoq, Mohammad; Ha, Norbani
Empirically investigating service-dominant logic: developing and validating a service-dominant orientation measure
Karpen, Ingo; Bove, Liliana; Lukas, Bryan
Developing market-based organisational learning capabilities: case study evidence from three business process outsourcing firms
Malik, Ashish; Sinha, Ashish
The organisational embeddedness and capabilities linkages: implications for organisational performance
Mavondo, Felix; Nasution, Hanny; Wong, Elaine
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
Ngo, Liem; O'Cass, Aron
Factors affecting entrepreneurs' decision to enter new markets: propositions and theorized influences
Perks, Keith; Steinhauser, Markus; Shukla, Paurav
Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms
Salunke, Sandeep; Weerawardena, Jay; McColl-Kennedy, Janet
Adjusting the BCG matrix for the recession
Shuv-Ami, Avichai
Challenges to implementing market orientation in the funds management industry
Westberg, Kate; Hallahan, Terrence; Mulye, Rajendra; Schwartz, Michael; Stavros, Constantino
The effects of sensing and seizing of market opportunities and reconfiguring activities on the organisational resource base
Wilden, Ralf; Gudergan, Siegfried; Lings, Ian
An analysis of the impact of low price brands on the order of entry advantage
Wilkie, Dean; Johnson, Lester; White, Lesley
The Effect of Marketing Planning and Market Orientation on Higher Education Performance
Yeni, Yulia; Herington, Carmel
15. Supply Chain Management, Logistics and e-business | BACK TO THE TOP >
Adoption of e-commerce by the SMEs in Bangladesh: the effects of innovation characteristics and perceived risk
Azam, Md. Shah; Quaddus, Mohammed
Segmenting consumers via perceptions of brand value in virtual worlds
Barnes, Stuart; Mattsson, Jan
Technology commercialisation mapping in a developing country: Indonesian case study
Dhewanto, Wawan; Umam, Khamdan
Internet implementation leapfrogging and website performance
Ismail, Ahmad Fareed; Hashim, Noor Hazarina; Schegg, Roland; Murphy, Jamie
The diffusion of information technology applications in Malaysia's foodservice industry
Ismail, Ahmad Fareed; Murphy, Jamie; Chern, Boo, Huey; Sambasivan, Murali
Analysing beef supply chain strategy in Australia, the United States and the United Kingdom
Jie, Ferry; Parton, Kevin
Forecasting the number of web shoppers in Australia: an application of the bass model
Naseri, Mohammad; Elliott, Greg
The role of citizenship behaviour in e-service quality delivery in blog retailing
Ng, Jia Yun; Matanda, Margaret
Understanding the impact of environmental uncertainty on efficiency performance indicator of Thai rice millers
Thongrattana, Phatcharee; Jie, Ferry; Perera, Nelson
Strategic firm orientations, E-business adoption and business performance
Welling, Ray; White, Lesley
Risky business: perceived risk, trust and the use of E-banking
Wong, David; Loh, Claire; Turner, Bradley; Bak, Randall; Yap, Kenneth
What do Potential Franchisees look for in a Franchise? An exploratory investigation using signalling theory
Wright, Owen; Weaven, Scott; Winzar, Hume
16. Sustainable and Social Issues in Marketing
| BACK TO THE TOP >
Pursuing status through ethical consumption?
Allison, Gareth
The unique influences of university students’ satisfactory and dissatisfactory high risk drinking experiences on their readiness to change
Baird, Michael; Ouschan, Robyn; Phau, Ian
Social networking, social harassment and social policy
Bednall, David; Hirst, Alan; Ashwin, Marie; İçöz, Orhan; Hultén, Bertil; Bednall, Timothy
Pro-environmental tourists and their views and understandings of ‘green’ tourism products
Bergin-Seers, Sue; Mair, Judith
Towards an understanding of sources of meaning in sustainability
Binay, Itir; Brace-Govan, Jan
An evaluation of advertising strategies for anti-hooning
Bowe, Jasha
Parental intentions to purchase sustainably packaged snack food products: applying the theory of planned behaviour and norm activation model
Darvell, Catherine; Newton, Fiona; Newton, Joshua; Kirk-Brown, Andrea
‘Greentailing’: a key to thriving in the recession?
Ferraro, Carla; Sands, Sean
Effective public sector communications: myths and narratives in a London borough
Fowlie, Julie; Wood, Matthew; Evans, David; Watt, Peter; Thirtle, James
Modelling general and carbon related environmental knowledge, attitudes and behaviour
Garma, Romana; Vocino, Andrea; Polonsky, Michael
Critical social marketing: assessing the impact of alcohol marketing on youth drinking
Gordon, Ross; Harris, Fiona
Energy labels: formats and impact on consumption behaviour
Gu, Haodong; Morrison, Pamela; Yu, Chongxin
Social support and smoking cessation: how do quitters assist each other?
Hoek, Janet; Watkins, Leah
Cause-related marketing in South Africa - a qualitative exploration
Human, Debbie; Terblanche, Nic
Early findings from a study of influences on financial decision-making in a chronically poor rural area of Bangladesh
Jackson, Laurel
Marketing and society: structural error correction model of marketing system-environment effects
Kadirov, Djavlonbek
Profiling generation Y – where do they travel?
Kattiyapornpong, Uraiporn
Is a social marketing framework the key to promoting volunteer participation?
Lockstone-Binney, Leonie; Binney, Wayne; Baum, Tom
Boundaries of belonging: insights into the membership of consumer movements
Mirosa, Miranda; Lawson, Rob
Using market segmentation to improve targeting of natural resource management expenditures
Morrison, Mark; Durante, Jeanette; Greig, Jenni; Ward, John
Are parents overfeeding and indulging? Qualitative insights for social marketers into child obesity
Norton, Julie; Harker, Debra, Harker, Michael
The impact of gym users’ perceived value of fitness centres on their quality of life perceptions
Ouschan, Robyn; Nikola, Meghann
Validating Kaplan’s constructs in a developing country
Peter, Raja; Peter, Vasanthi
An ecological account of seniors’ attitudes to physical activity: social marketing implications
Pettigrew, Simone
The salience of vomiting in teenagers’ binge drinking intentions
Pettigrew, Simone; Pescud, Melanie; Jarvis, Wade; Webb, Dave
Who framed the sustainability crisis? Understanding the contrasting and complimentary ideologies of sustainable consumption
Phipps, Marcus; Brace-Govan, Jan
Green marketing in the top publicly traded Australian organizations
Polonsky, Michael; Morrish, Sussie; Miles, Morgan
Sustainable tourism marketing: what should be in the mix?
Pomering, Alan; Johnson, Lester; Noble, Gary
Talking policy: RTD taxation versus social marketing outcomes
Previte, Josephine; Fry, Marie-Louise
The influence of reference groups on alcohol consumption: a tri-country, social marketing study of young women
Raciti, Maria; O'Hara Rebecca; Harker, Debra; Harker, Michael; Sharma, Bishnu; Reinhard Karin; Davies Fiona
Gatekeeper influence on food acquisition, food preparation, and family diet
Reid, Mike; Worsley, Tony; Mavondo, Felix
Sustainability and childhood obesity
Reisch, Lucia; Gwozdz, Wencke; Beckmann, Suzanne
Forgoing ownership in exchange: customer choice and service-dominant logic
Riethmuller, Sam; Buttriss, Gary
Brands and labels as sustainability signals
Roth, Stefan; Klingler, Manuel; Schmidt, Thomas; Zitzlsperger, David
Improving alcohol knowledge in the ACT
Rundle-Thiele, Sharyn
Consumer tipping: a study of the car guarding industry
Saunders, Stephen; Petzer, Danie
It is a mass market for water and energy reduction appeals
Sharp, Anne; Høj, Stine
Internal social Marketing: a route to sustainability?
Smith, Anne
A power hungry generation
Smith, Samantha; Deng, Gary
Eating clean and green? Investigating consumer motivations towards the purchase of organic food
Smith, Samantha; Paladino, Angela
An empirical examination of goal desire and emotion in the context of smoking cessation
Thomson, Jennifer; Shaw, Deirdre; Shiu, Edward
A consumer perspective of green event performance
von der Heidt, Tania; Firmin, Rose
Acceptance of renewable energies: model development and first empirical results
Wiedmann, Klaus-Peter; Venghaus, Sandra; von Zitzewitz, Mareike
Social marketing through emotional connections: "myth busting" in a London borough
Wood, Matthew; Fowlie, Julie; Watt, Peter; Wills, Heather
A qualitative investigation of sources of value in social marketing from the lens of a public health service
Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, Rebekah
The four R’s of place branding
Aitken, Robert; Campelo, Adriana
We play the same game, but do we share the same passion? A comparison of French And Australian emotional reactions during sport events
Bal, Charles; Quester, Pascale; Plewa, Carolin
When happiness rhymes with sponsorship effectiveness: an investigation into how emotional valence influences sponsor memorisation
Bal, Charles; Quester, Pascale; Plewa, Carolin
Australia’s Brand Equity as a Tourism Destination for Latin American Consumers
Bianchi, Constanza; Pike, Steven
Religion meets commemoration: pilgrimages and tours to battlefields of the Western Front
Clarke, Peter; Eastgate, Anne
Should variety-seeking be encouraged to promote less popular destinations?
Duan, Zhirong; Meng, Jie
Strategic marketing practices and business performance in a sport context
Garland, Ron; Brooksbank, Roger
A model of predictors of attendance at major sporting events
Hall, John; O'Mahony, Barry; Vieceli, Julian
National destination marketing organisations and web 2.0
Hamill, Jim; Ennis, Sean; Attard, Daniela; Marck, Michael
Segmentation of the spiritual tourism market
Haq, Farooq; Newby, Leonce; Jackson, John
An exploration of motives for attending Australian ecotourism locations and their Influence on future intentions
Hartley, Nicole; Harrison, Paul
Profiling the sport consumption attitudes and behaviors of fantasy football players
Karg, Adam; McDonald, Heath
Evaluating the use of the web for tourism marketing in Hong Kong
Kerr, Greg; Burgess, Lois
Ultimate consumption
Kozak, Anita; Wilkinson, Ian
Consumer based brand associations for professional football leagues
Kunkel, Thilo; Funk, Daniel; King, Ceridwyn
Predicting online travel purchases: the case of Switzerland
Laesser, Christian
Testing the applicability of the Product Consumption Emotions (PCE) within festival contexts
Lee, Jenny (Jiyeon); Kyle, Gerard
Cruise tourism: the role of bus drivers as determinants of a satisfactory shore experience
Lloyd, Nikki; Thyne, Maree; Henry, James
Incentives of international and local hotel chains to invest in congestion-reducing activities within a tourist destination region
Minamikawa, Kazumitsu; Ohkita, Kenichi
Consumers’ orientation toward sport: does it matter for sponsors?
Palmer, Karen; Plewa, Carolin
Assessing the role of passion as a mediator of consumer intentions to attend a motor sports event
Pentecost, Robin
Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions
Regan, Nicole; Carlson, Jamie; Rosenberger III, Philip
Public swimming pools: who uses them and why
Reimers, Vaughan; Walters, Gabrielle
Region/sub-regions as influences in wine selection
Shanka, Tekle; Mastaglia, Aymee
Pictures on the web: normative photo sharing with friends and travellers
Syed-Ahmad, Sharifah Fatimah; Klobas, Jane; Ismail, Ahmad Fareed; Murphy, Jamie
Travel career pattern and travel horizon: some common ground?
Teichmann, Karin; Zins, Andreas
Co-constructing the museum visitors’ experience: a case of two literary museums
Thyne, Maree; Hede, Anne-Marie; White, Tabitha
Consumer awareness of sponsorship - a FMCG context
Woodside, Frances; Summers, Jane
Understanding the propensity of Chinese university students for leisure travel within Australia
Zhang, Yun; Burgess, Lois; Kerr, Greg
Marketing during a Recession
Kamakura, Wagner; Oppewal, Harmen; Roberts, John; van Heerde, Harald (Chair)
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