ANZMAC Welcome

WELCOME FROM THE PRESIDENT

I would like to welcome you all to the ANZMAC 2009 conference co chaired by Professor Mike Ewing, and Professor Felix Mavondo and hosted by the Department of Marketing, Monash University.

This year’s conference theme is ‘sustainable management and marketing’ which reflects contemporary international and domestic concern around the issues of carbon reduction, climate change, and green employment. There is no doubt that these issues will have a comprehensive impact upon our profession and our discipline and it is both timely and opportune for us to engage with this wider debate. I would congratulate the team at Monash for backing up the conference theme with a number of direct activities to reduce the conference carbon footprint. I can only hope that these will become a feature of all future ANZMAC conferences.   

You will also notice that the theme makes reference to ‘management and marketing’ and this year we are coordinating with our sister organisation ANZAM to bring these two academies  closer together. I would also like to recognise the work of Professor James Sarros and his team from the Department of Management at Monash University and their role in hosting ANZAM.

This is the first time ANZMAC and ANZAM have held their conferences in the same location and had an overlapping day of proceedings. I see this as a wonderful opportunity to break down discipline barriers and for us both to rise above our discipline boundaries to engage in the bigger issues that can’t be solved with a narrow or restricted mindset. Please take full advantage of this wonderful opportunity.

Our academy is in good shape and the quality of the research you will be exposed to over the next few days is testament to the increasing reputation and esteem of marketing research in this region of the world. Please immerse yourself in the programme, and socialise with your colleagues from around the world.

On behalf of the ANZMAC Executive I would like to offer a huge thanks to our hosts for making this conference happen and to recognise the enormous contribution of the staff here at Monash University.

Mark Gabbot, President ANZMAC

WELCOME FROM THE CONFERENCE CHAIRS

On behalf of Monash University, welcome to Melbourne and to ANZMAC 2009! To the many loyal members and friends of the Academy, welcome back (Monash hosted ANZMAC in 1997). To our overseas visitors (from 37 countries), welcome to Australia. To the >100 ANZMAC ‘first-timers’, thank you for coming, we hope you have a great conference and we look forward to seeing you at ANZMAC 2010 in Canterbury. Finally, to our colleagues from ANZAM, an especially warm, welcome.

One often hears it said that organising a conference is stressful for the chairs. We did not experience that, thanks to a truly outstanding organising committee. To Paul Loughran, Sandra Luxton, Harmen Oppewal, Steve Worthington, Dewi Tojib, James Tappenden, Yelena Tsarenko and Sally Joy -  a huge and sincere thank you! Our thanks also to Michelle Ainsworth from Promaco for doing an outstanding job and to Sara Denize, Richard Fletcher and David Low (UWS) for your invaluable guidance earlier on in the process.

Without sponsors it would be difficult to deliver a conference of this calibre. We gratefully acknowledges the generous support from Platinum sponsor Sony, and the many other sponsors featured on the conference website [James: link to sponsors page] .

Despite the GFC, H1N1 and ERA-inspired changes in conference recognition in Australia, we received an astounding 706 submissions. Following a competitive, double-blind review process, 519 papers were accepted for presentation. As a new initiative this year, we will also XX (no.) posters in the main conference foyer area during the Monday lunch break. At this time, the authors will be available to discuss their work.  Of course, none of this could have happened without our wonderful track chairs and their 416 selfless reviewers (44 of whom reviewed 5 papers, 2 reviewed 8 and 1 kind scholar reviewed 11!).

This year’s conference theme is both relevant and timely. Addresses from distinguished Monash alumni, the Reverend Tim Costello (Monday) and Professor Tim Flannery (Wednesday) promise to challenge the received wisdom surrounding what is undoubtedly one of the most serious issues facing us today.

A series of special interest sessions will run throughout the conference with some of our community's most senior scholars discussing topical issues such as: Marketing, the GFC and future sustainability; Marketing during a recession; Recent progress on best worst scaling; Sustainable management and marketing practices; The interface between industry and academia; Reviewers role in the academic process; Brand management perspectives in 2009; and a Presidents session: Is marketing academia losing it’s way?

A big thank you to our Monash management colleagues (James Sarros and his team) for sharing the collaborative vision, and to the two academies’ presidents and executive committees for endorsing this vision.  Indeed, the key to tackling the challenges of a sustainable future lie in multi-disciplinarily, collaborative research.

We would also like to thank the many HODs and senior staff we approached for help (of one sort of another). To a person, all agreed readily and without reservation. At the risk of evoking hackneyed clichés, ANZMAC 2009 has indeed been a conference by the people, for the people. 

In conclusion, we sincerely hope you enjoy yourselves socially, enrich yourselves professionally and leave our fair city happy and fulfilled. Seasons greetings and all the best for a prosperous 2010!

Mike Ewing and Felix Mavondo
Co-Chairs
ANZMAC 2009 

OVERVIEW

Sponsors

ANZMAC 2009 acknowledges the generous support from Platinum sponsor Sony, and the many other sponsors who have supported the 2009 Conference.

Posters

As a new initiative, this year ANZMAC will feature 10 posters in the main conference foyer area during the Monday lunch break. At this time, the authors will be available to discuss their work.

Special Sessions

A series of special interest sessions will run throughout the conference with some of a academic community's most senior academics presenting and discussing on topical issues including Marketing, the GFC and Future Sustainability, Marketing during a recession, Recent progress on best worst scaling, Sustainable Management and Marketing Practices: An Industry Perspective, The Interface between industry and academia, Reviewers role in the academic process, presidents session: Is Marketing Academia losing it’s way? and Brand management perspectives for ANZMAC 2009.

Competitive Papers

This year 519 papers are presented in 17 tracks. All of these papers underwent a formal double-blind review process and all papers which have passed the competitive review process are accepted for presentation at ANZMAC 2009.  
These papers conform with the academic research conference guidelines as set down by Department of Innovation, Industry, Science and Research (DIISR), and other organisations. For Australian delegates, all such papers which have passed the competitive review process are accepted for presentation at ANZMAC 2009.  Proceedings are Category E, Conference Publications: E1 * Full Written Paper * Refereed. ANZMAC 2009 also complies with the requirements of the Performance-Based Research Fund administered by the Tertiary Education Commission and other organisations. For New Zealand delegates the Proceedings are classed as Quality-Assured Conference Papers (Refereed).
Competitive papers submitted in 2009 totalled 706 manuscripts with 519 papers accepted for presentation. A large number of high quality submissions were received and with a rejection rate of 26%, the calibre of papers presented at the Conference is of a very high standard. These figures show the importance of the review process - not simply in helping us to select the best papers, but also in providing feedback for authors and assisting in the process of paper revision and re-submission.

Paper submission and review process

All of the papers in this conference have been subjected to a double peer blind refereeing process. Papers written by academic members of the ANZMAC 2009 Organising Committee and Track Chairs were also double-blind reviewed using the same refereeing process, with particular precautions taken to protect the anonymity of authors and reviewers. We gratefully acknowledge the 41 5  reviewers who contributed their time and experience.
 The information contained on our website is correct as best we were able to determine at the time of publishing. Considerable effort was made to include all papers in the proceedings and the accompanying book of abstracts, and to the best of our knowledge all papers accepted for presentation at the conference are included. Author and paper details have been checked and edited with information provided to us by the authors.
Competitive papers submitted to the ANZMAC 2009 conference are required to adhere to strict style and length requirement. It should be noted that all successful authors were issued with guidelines for the preparation of the final electronic copy. The maximum length of all papers was five (5) pages plus a title page with abstracts and references (inclusive of all figures, tables, etc.). This guideline was imposed throughout. 
By submitting their work for presentation at the Conference, authors have assigned to ANZMAC and Monash University, a non-exclusive, royalty free copyright licence to use their work and publish it in full or in part on the World Wide Web with the ANZMAC Conference papers or for any other purpose in connection with the ANZMAC Conference.
The ANZMAC 2009 Conference Proceedings have been made available to all delegates via the ANZMAC 2009 website (www.anzmac2009.org/) and will also be available via the ANZMAC organisation website (www.anzmac.org )  The abstracts for these papers also appear in the printed "ANZMAC 2009 Program and Abstracts" provided to delegates.